Digital & Technology

From SEO to social media measurement, keeping your finger on the pulse of all things digital PR can be an exhausting exercise. Here are some tips to help you stay ahead of the curve.

Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket.

Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket.

Most American smartphone owners are using real-time location-based maps, but aren’t checking in on geosocial services such as Foursquare.

Most American smartphone owners are using real-time location-based maps, but aren’t checking in on geosocial services such as Foursquare.

From SEO to social media measurement, keeping your finger on the pulse of all things digital PR can be an exhausting exercise. Here are some tips to help you stay ahead of the curve.

Apple reportedly provides Cupertino residents with detailed information on a new research facility it wants to build in the city, and also solicits them for feedback/support.

Apple reportedly provides Cupertino residents with detailed information on a new research facility it wants to build in the city, and also solicits them for feedback/support.

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.