Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.
Digital & Technology
Showing Off Your CEO? Get to Know Their Personal Story First
May 10th, 2012 by Scott Van CampHumanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.
Lockheed Martin Takes Happy Flight on Twitter During ’60 Minutes’
May 9th, 2012 by Scott Van CampWhile 60 Minutes was revealing a big problem with its F-22 fighter jet, Lockheed Martin posted upbeat facts about the plane on Twitter.
Lockheed Martin Takes Happy Flight on Twitter During ’60 Minutes’
May 9th, 2012 by Scott Van CampWhile 60 Minutes was revealing a big problem with its F-22 fighter jet, Lockheed Martin posted upbeat facts about the plane on Twitter.
Key to Feel-Good Social Media: Prompting Self-Disclosures
May 9th, 2012 by Sahil PatelNew Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.
Key to Feel-Good Social Media: Prompting Self-Disclosures
May 9th, 2012 by Sahil PatelNew Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.
Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio
May 8th, 2012 by Andrew HindesWhether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.
Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio
May 8th, 2012 by Andrew HindesWhether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.
Facebook Accelerates Transformation Into a Mobile Gateway
May 8th, 2012 by Bill MiltenbergFacebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.
Facebook Accelerates Transformation Into a Mobile Gateway
May 8th, 2012 by Bill MiltenbergFacebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.