Digital & Technology

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.

The Web has caught up with a story about JetBlue removing a family from a flight due to a 2-year-old’s tantrum.

Pinterest drove more traffic to other sites in February than Twitter, and represents yet another opportunity for brands to connect with customers.

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

If you’re going to Austin for SXSW, remember to check in frequently on Foursquare. And if you’re following from afar, the hashtag is #SXSW.

The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.

Google shared statistics with the New York Times to prove that its social network is alive and well.

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.

Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation.