Digital & Technology

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.

Teams managing brand Facebook pages can now distinguish roles and schedule posts for future dates.

Teams managing brand Facebook pages can now distinguish roles and schedule posts for future dates.

The majority of senior decision makers in a May 2012 Accenture study see spending on a sustainability as an investment, rather than a cost.

The majority of senior decision makers in a May 2012 Accenture study see spending on a sustainability as an investment, rather than a cost.

Since just 2011, three other prominent tech companies have stumbled out of the gate after going public, including Groupon.

Since just 2011, three other prominent tech companies have stumbled out of the gate after going public, including Groupon.