Digital & Technology

Jack Link’s Beef Jerky and Carmichael Lynch Spong created National Jerky Day to celebrate the Jack Link’s brand—here’s how you can launch a similar event for your own brand.

Twitter is working to deliver a "consistent experience" and has stopped displaying third-party client names in tweets. Here’s how to best use two Twitter clients that are safe bets moving forward.

The leader behind PR Newswire’s PR Toolkit had been on a mission to disavow small business of the notion that PR is just for big brands.

Twitter is working to deliver a "consistent experience" and has stopped displaying third-party client names in tweets. Here’s how to best use two Twitter clients that are safe bets moving forward.

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.

54% of respondents to a PR News/PR Newswire survey admit to spending more time on Twitter compared to other social networks, but 71% feel they know the makeup of their organization’s Twitter followers.

While the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.

While the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.