Winner: Resolute Consulting – Brookfield Zoo: Operation Rhino Rather than send the Brookfield Zoo’s Board of Directors an annual report and presentation on the zoo’s initiatives for the year, the zoo tapped Resolute Consulting for a creative… Continued
Digital & Technology
2012 Platinum PR Awards: Research and Measurement
September 15th, 2012 by PRNEWSWinner: PRIME Research: Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications efforts… Continued
2012 Platinum PR Awards: Online Communications
September 15th, 2012 by PRNEWSWinner: Cohn & Wolfe with Valvoline – Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans Faced with the challenge of reinvigorating the Valvoline Engine Guarantee program, Cohn & Wolfe decided to go… Continued
2012 Platinum PR Awards: Research & Measurement
September 15th, 2012 by PRNEWSWinner: PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications… Continued
2012 Platinum PR Awards: Re-Branding/Re-Positioning
September 15th, 2012 by PRNEWSCo-Winner: Ogilvy Public Relations – Taking Ford Further After successfully creating a comeback story after the economic downturn, Ford needed another kind of story—one that put consumers at the heart of its brand. To bring… Continued
2012 Platinum PR Awards: Marketing Communications
September 15th, 2012 by PRNEWSWinner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued
2012 Platinum PR Awards: Podcast/Videocast
September 15th, 2012 by PRNEWSWinner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued
2012 Platinum PR Awards: Marketing Communications
September 15th, 2012 by PRNEWSWinner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued
2012 Platinum PR Awards: Marketing Communications
September 15th, 2012 by PRNEWSWinner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out… Continued
2012 Platinum PR Awards: Word of Mouth/Viral
September 15th, 2012 by PRNEWSWinner: Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring ‘Guy’s Guys’ All Over the World The team at Marina Maher and P&G’s Head & Shoulders joined forces to develop a partnership… Continued