Digital & Technology

Those making hires (and granting raises) in communications should follow these three steps to find the PR stars of tomorrow, today.

Want to keep your Facebook friends? Avoid posting about politics or going to the gym.

Carrie Fox   For many public relations professionals, finding balance in our business is like finding the Holy Grail. The nature of this industry requires that we be "on" all the time, even when we’re… Continued

Word of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness.

Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.

Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.

Whether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career.

Sure, you can make your PR copy sing, but are you an eagle-eye proofreader?

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.

With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message.