Winner: inVentiv Health – inFuse: A Global Town Square for a Company in Transition By the spring of 2013, three years after the acquisition of inVentiv Health by a group of private equity partners, inVentiv… Continued
Digital & Technology
Digital PR Awards: Listening Campaign
October 13th, 2014 by Chris SeymourWinner: Makovsky – Harnessing “Modern Market Research” A social intelligence program informing Sprint’s 4G LTE Network Communications In the summer of 2013, Sprint approached Makovsky to develop a complex and hyper-focused social intelligence program to… Continued
Digital PR Awards: Location-based Digital Campaign
October 13th, 2014 by Chris SeymourWinner: Adobe Create Now Tour for use of Facebook Custom Audiences In the spring of 2013, Adobe reinvented itself as a leading solution for creatives with the announcement of the Adobe Creative Cloud. This solution… Continued
Digital PR Awards: Media Relations Campaign
October 13th, 2014 by Chris SeymourWinner: Access Communications – Intuit Small Business Big Game Intuit tapped Access Communications and its advertising agency RPA to create Small Business Big Game, a yearlong program that would thrust small business owners onto the… Continued
Digital PR Awards: Microsite/Custom Site
October 13th, 2014 by Chris SeymourWinner: Ricoh Americas Corporation & Weber Shandwick – WorkIntelligent.ly Traditionally thought of as a print and imaging company, Ricoh is transitioning to a services-led technology company that provides management and workforce solutions like IT support,… Continued
Digital PR Awards: Facebook Communications
October 13th, 2014 by Chris SeymourWinners: 451 Marketing – America’s Best “Liked” Candle and Pfizer and GCI Health – Establishing a Voice for Fibromyalgia Patients on Facebook 451 Marketing – America’s Best “Liked” Candle For over 40 years, The Yankee Candle… Continued
Digital PR Awards: Mobile App
October 13th, 2014 by Chris SeymourWinner: APCO Worldwide – The Children’s Hospital of Philadelphia ‘Vaccines on the Go: What You Should Know’ Mobile Application For parents, health workers and the broader population, identifying research-based, verifiable information about vaccines can be… Continued
Digital PR Awards: Most Engaged Brand
October 13th, 2014 by Chris SeymourWinners: 451 Marketing – America’s Best “Liked” Candle and MWW – McDonald’s New York Metro: Red Zone Replays 451 Marketing – America’s Best “Liked” Candle 451 Marketing set out to make Yankee Candle America’s most… Continued
Digital PR Awards: New Digital Service/Product
October 13th, 2014 by Chris SeymourWinner: Accenture – accenture.com Accenture.com is the dynamic online presence for Accenture, a $28.6 billion global management consulting, technology services and outsourcing company. In December 2013, Accenture launched Accenture Digital to deliver integrated digital business… Continued
Digital PR Awards: New Site
October 13th, 2014 by Chris SeymourNew Site Winner: Booz Allen Hamilton – Guard Your Health Booz Allen Hamilton was challenged with developing a communications program that would provide the needed tools, information, and resources Army National Guard citizen-soldiers and their… Continued