Digital & Technology

Winner: Zocalo Group – Werther’s Original Sugar Free Turns Low-Interest Candy Into a Must-Taste Experience Rich, sweet and tasty are words rarely used to describe sugar free candy. More commonly, they’re perceived as medicinal, less-desirable… Continued

Winner:  Finn Partners – And They’re Off: How IEEE’s Supercomputing Social Media Campaign Outpaced Lofty Goals Finn Partners knew IEEE, the world’s largest technical professional organization dedicated to advancing technology for humanity, needed to build… Continued

Winner: Weber Shandwick with PEDIGREE Brand  – The PEDIGREE Feeding Project Through no fault of their own, more than four million dogs end up in shelters and breed rescues every year. Sadly, nearly half of… Continued

Winner: Sony Computer Entertainment America  – PlayStation Blog PlayStation.Blog is intended to be a PlayStation fan’s “home away from home.” PlayStation.Blog was created to increase engagement and conversations with gamers, especially the dedicated community of… Continued

Winner: USANA Health Sciences – True Health Assessment A main objective of USANA Health Sciences’ True Health Assessment app is to assess a person’s current lifestyle and offer suggestions to help them improve their overall… Continued

Winner: USANA Health Sciences USANA Health Sciences’ Social Media Team (and social media in general) played an integral role in USANA’s annual convention in 2013 as the team worked to make #USANA13 the “most social… Continued

By using the power of search engine optimization tools, you can figure out what your audience is searching for and what the value of those keywords and terms are, which will then help you optimize your content.

Proper PR measurement starts with an examination of overall goals, and the metrics used to measure success against those goals need to be carefully vetted. Only the ones that show real performance should be selected for use.

The Washington Redskins might have thought twice before launching its #RedskinsPride campaign yesterday if it had paid close attention to the New York Police Department’s #myNYPD campaign.

It’s a perennial in the PR field: If you want to stoke any interest in your media pitches, you have to think more like a journalist. But the theory doesn’t always translate into practice.