Digital & Technology

Companies can avoid ethical lapses in judgment by creating a listening culture that takes their audiences into account.

A picture is worth a thousand words. It’s a cliché because it’s true. And when it comes to search engine optimization (SEO), the phrase is more than apt. That’s because in the rough-and-tumble world of SEO adding visual content significantly boosts the odds that your message will flow to the top of the Google rankings.

Choosing which social media platforms to use for your brand can be a daunting task, and it’s an important one.

It’s the definitive question in C-suites, boardrooms and industry conferences: is there a correlation between PR and sales? It’s safe to say that, as a whole, communicators have not done a stellar job at demonstrating… Continued

Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.

Once the outrage—real or feigned—about Facebook’s emotional manipulation study subsides, brand communicators might want to consider the experiment’s findings.

Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.

It’s become a familiar trope in marketing and communications precincts that employees are the brand’s best “ambassadors.” That’s fine, of course, but not necessarily the most effective way to have your workers get your message out and evangelize for the company.

Sam Ford, director of audience engagement for Peppercomm and “Wake-Up Call” leader at PR News’ Aug. 12 Social Media 20/20 Summit in San Francisco, says there’s a distinction between “hearing” and “strategic listening.”

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.