Digital & Technology

You’re researching your competitors’ videos on YouTube so you can optimize your own videos better for search, right? Of course you are.

“Nobody reads anymore.” The comment was invoked Tuesday morning during PR News’ Social Media Summit (with a Taste of Tech). And while the statement betrays a slight exaggeration, there’s little doubt that visual storytelling is starting to encroach on the written word when it comes to the most effective way to get your messages out.

Winner: Hilton Worldwide – DoubleTree by Hilton DTour To create a better way to plan and share trips, Hilton worked with Google to build DTour, the first-ever YouTube channel integrating all major social media networks… Continued

Winner: United Nations Foundation – #GivingTuesday – a global movement to celebrate giving back The objective of the United Nations Foundation’s #GivingTuesday movement was to boost the idea of giving – of time, energy and… Continued

Winner: Weber Shandwick with Milk Processor Education Program – Chocolate Milk: From the Gridiron to IRONMAN After decades of a slow but steady decline in milk consumption, an emerging body of published research identified a… Continued

Winner: MXM Social – Eucerin’s #NoFryFriday Campaign As the leading dermatologist-preferred skin care brand, Eucerin’s mission is to deliver expert knowledge to consumers’ fingertips whenever possible. Therefore, MXM Social saw an opportunity to infuse Eucerin’s… Continued

Winner: Ultimate Fighting Championship – UFC 167: St. Pierre vs Hendricks The objectives of this campaign were to build buzz and awareness for the UFC 167: St. Pierre vs. Hendricks Pay-Per-View event. Johny Hendricks had… Continued

Winner: Marina Maher Communications – Head & Shoulders Season of the #Whiff With the “Season of the #Whiff” campaign, Marina Maher Communications intrinsically linked Head & Shoulders to baseball, further solidifying the brand’s partnership with… Continued

Winner: Southern California Edison – Visalia Outage: SCE Social “Comes to the Rescue” When the power is out, Southern California Edison’s (SCE) customers can’t turn on the TV. They may not be able to access… Continued

Winner: USO – #USOmoments The USO launched a massive brand campaign on Veterans Day 2013 dubbed “Every Moment Counts.” The goal was to raise awareness of the general American public to the everyday moments often… Continued