Digital & Technology

As an official sponsor of the FIFA World Cup, the Coca-Cola marketing campaign for the 2014 FIFA World Cup Brazil was built upon the notion that the competition is the “World’s Cup,” with the goal to create the most inclusive, engaging and participatory Coca-Cola World Cup campaign to date.

As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case?

So much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch.

If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.

If you want to make your home the No. 1 destination in your neighborhood this Halloween, then load up on Skittles. According to social analytics provider StatSocial, the Mars Inc.-owned treat is the most influential candy brand on Twitter.

Breaking through the proverbial clutter online is one of the biggest challenges facing communicators. The challenge grows more acute when there’s a holiday that brands and organizations want to leverage to boost their visibility. With its new “Halloween Hills” experience, Target is killing two birds with one stone.

Over the past decade, the field of public relations has evolved into a real-time, fast-paced practice. Yet, even within this evolution, the effectiveness of telling an organization’s story has remained a steadfast rock.

Winner: Sam Ford, Peppercomm As the Director of Audience Engagement at Peppercomm, an award-winning strategic communications/marketing firm, Sam Ford helps clients think about how to better tell stories that matter to the publics they seek… Continued

Winner: United Nations Foundation The United Nations Foundation’s website includes rich detail on the group itself, who it works with and what it is hoping to accomplish.  Founded in 1998, the United Nations Foundation builds… Continued

Winner: Waggener Edstrom Communications Waggener Edstrom Communications (WE) believes in the transformational power of communications and its ability to shift perceptions, alter behavior and create change to deliver substantial business impact to its clients. For… Continued