Digital & Technology

Q&A With IPR Measurement Commission: Top Issues on the Minds of Members

February 14th, 2024 by

The Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IRP, to identify and discuss the most pressing issues on the minds of the organization’s members.

Customers are not happy with the increase in McDonald's Big Mac, fries and other menu items

PR Roundup: McDonald’s Too Expensive, New AI Guidelines, and the Best Super Bowl Activation We’ve Seen Yet

February 9th, 2024 by

This week’s PR Roundup looks at customers pushing back on McDonald’s rising prices, the PR Council’s latest update to their AI guidelines, and a chapel in Las Vegas looks to marry the most famous couple of the year on Super Bowl Sunday.

Sample TikTok app interface on mobile phone showing shared video content

TikTok News Anchors: A New Frontier for PR Professionals?

February 1st, 2024 by

This shift in media consumption habits presents a unique opportunity for PR professionals. TikTok news anchors may help communicators to reach Gen Z in a way that traditional media outlets cannot. 

AI Brand-Building: Navigating Hype Cycles, Job Fears and Tech Storytelling

January 24th, 2024 by

Our author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.

Close up of desktop with laptop and abstract glowing digital profile to showcase profile verification.

Why Mandatory Profile Verification is Critical to Rebuilding Trust and Credibility on Social Networks

January 19th, 2024 by

Our author touts the benefits of profile verification for providing clients with trustworthy reputations.

New England Patriots 53th Super Bowl Championship Parade in Boston on Feb. 5, 2019. Coach Bill Belichick left the Patriots this week after 24 years with the organization.

PR Roundup: Belichick and Rodgers Out, PR Budgeting for 2024

January 11th, 2024 by

This week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.

How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers

January 8th, 2024 by

In 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.

a pile of papers made to look like the Epstein documents

PR Roundup: State of AI in PR, Epstein Papers and Rodgers’ Faux Pas

January 4th, 2024 by

PR Roundup includes highlights from a new study on AI in PR, what communications pros can learn from the Epstein report release and navigating the complexities of a controversial broadcast guest’s comments—such as with NFL quarterback Aaron Rodgers’s latest appearance on ESPN’s “Pat McAfee Show.” 

Three PR Trends Agencies Can’t Afford to Miss in 2024

January 3rd, 2024 by

Understanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.

The Year Ahead: Ethical AI Practices, Data-Driven PR and Prioritizing Human Interactions

December 21st, 2023 by

AI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.