Crisis Management

Elmo provided a platform for empathy this week on Twitter

PR Roundup: Elmo’s Empathy, Super Bowl Ad Preview, Higher Ed Crisis Prep

February 1st, 2024 by

This week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.

Cloudflare homepage. Cloudflare is an American content delivery network and DDoS mitigation company and the target of a video-recorded layoff.

PR Roundup: Layoff Gone Viral, Edelman Trust Barometer, Hispanic Creatives

January 18th, 2024 by

This week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications. 

Crisis PR: Lessons From Zara Ad Campaign That Critics Said Resembled Gaza Destruction

January 17th, 2024 by

In December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at the crisis and what businesses can learn from Zara’s high-profile mistakes.

CEOs need to meet with PR teams in order to understand PR's impact on the organization

How CEOs Can Be Better Partners to Their PR Team (and Why It Matters)

January 16th, 2024 by

It’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.

New England Patriots 53th Super Bowl Championship Parade in Boston on Feb. 5, 2019. Coach Bill Belichick left the Patriots this week after 24 years with the organization.

PR Roundup: Belichick and Rodgers Out, PR Budgeting for 2024

January 11th, 2024 by

This week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.

A Resolution for Crisis Communicators: Banish Clichés

January 11th, 2024 by

Our author looks at the crisis response to the recent incident involving an Alaska Airlines Boeing 737 Max 9 jet that suffered a panel blowout while in flight—and how the use of cliches should be avoided.

Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins

January 9th, 2024 by

Because of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.

a pile of papers made to look like the Epstein documents

PR Roundup: State of AI in PR, Epstein Papers and Rodgers’ Faux Pas

January 4th, 2024 by

PR Roundup includes highlights from a new study on AI in PR, what communications pros can learn from the Epstein report release and navigating the complexities of a controversial broadcast guest’s comments—such as with NFL quarterback Aaron Rodgers’s latest appearance on ESPN’s “Pat McAfee Show.” 

Lessons Learned from 2023’s Biggest PR Moments

December 20th, 2023 by

As we close the book on another year, there are many teachable moments for communications and PR teams around the world. Here’s a look at the highlights from 2023 and the key lessons we’ve learned.

PR Pros Share Their 2024 PR Industry Predictions

December 20th, 2023 by

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.