The first week of January 2023 came roaring in with crises and opportunities for communication wins. While some brands and individuals seemed to suffer from a holiday hangover, others made unforgettable strides that practitioners will be talking about for years to come.
PR Roundup: Hamlin Awake, House in Disarray, Equinox ExcludesJanuary 6th, 2023 by Nicole Schuman
The PR Link Between ‘Monday Night Football’ and Capitol HillJanuary 4th, 2023 by Andrew Graham
They were seemingly unrelated incidents. Yet the irony was thick. Crisis response worked well Monday night and failed badly Tuesday.
Your Metrics are Junk, Celebs are Toxic and Other Lessons from a Terrible YearJanuary 3rd, 2023 by Katie Paine
Few thought 2022 would eclipse 2020 and 2021 as a year of PR crises. Wrong. Fortunately, 2022 brought useful lessons for 2023. So, begin 2023 correctly: measure reasonably, use appropriate platforms and own your mistakes promptly.
2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal CommunicationDecember 2nd, 2022 by Seth Arenstein and Nicole Schuman
Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.
How Balenciaga Can Survive Cancel Culture After its Major IncidentDecember 1st, 2022 by Kelcey Kintner
Balenciaga likes living on the edge. It went too far this time. Its response will determine how much damage it suffers from its latest snafu.
Taylor Swift Should Sing, ‘It’s Me, Hi, I’m the Problem, It’s Me’November 18th, 2022 by Jason Kaplan
The Taylor Swift ticket hubbub dented the singer’s reputation. She also waited too long to respond. Swift let Ticketmaster absorb all the blame. When she finally responded, it was late and disappointing.
Communication Lessons from the Taylor Swift Ticketmaster FiascoNovember 18th, 2022 by Brooke Metz
Ticketmaster’s less-than-transparent communication about Taylor Swift ticket offers myriad PR takeaways. Owning your mistakes is one of them, others involve transparent apologies.
Strange Bedfellows: How Tyson Foods Resurrected Beyond MeatNovember 16th, 2022 by Seth Arenstein
Sometimes PR crises throw together companies that usually don’t mix. Regardless, preparing in advance for a PR mishap or crisis always is a wise move.
Ye and Irving Incidents Emphasize the Importance of Timing in PR CrisisNovember 15th, 2022 by Seth Arenstein
There are several aspects of timing that influence PR incidents/crises. First, when a PR crisis occurs simultaneously with a huge story, the crisis may get pushed off page 1. The FTX fiasco got media coverage,… Continued
Terms You Need to Know [Q4 2022]November 15th, 2022 by Seth Arenstein
In this month’s edition, we focus on FTX and RSV.