What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2024. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with TikTok or LinkedIn.
Who knows what 2025 will bring for brands and public figures in regards to reputation and communications. Here are some lessons everyone can learn from for 2025.
Diddy’s Apology Disaster: 4 Lessons in What Not to Do
The internet fumed with criticism over Diddy's apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, read more like a self-help infomercial than a genuine expression of remorse. And as we all know, 2024 got much, much worse for the former hip-hop mogul.
TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move
Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.
Crisis PR: Lessons From Zara Ad Campaign That Critics Said Resembled Gaza Destruction
In December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. This author took a look at the crisis and what businesses could learn from Zara's high-profile mistakes.
Kellogg’s Food Dye Controversy: A PR Misstep with Lasting Consequences
In an age where transparency and trust are crucial to brand loyalty, Kellogg’s food dye crisis left a sour taste in the mouths of consumers.
How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers
In 2024, corporate communication teams steered their C-suites to transition from occasional posters to proactive and influential personalities on LinkedIn.