This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.
Crisis Management
PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts
September 26th, 2024 by Nicole SchumanThe Election and Beyond: Why Your Brand Reputation Is Particularly Vulnerable Now
September 24th, 2024 by Carreen Winters“Political positions” used to mean explicit support of a candidate or issue, but in our polarized, partisan environment any public stance can be interpreted as political. This includes things you do in your workplace—DEI initiatives, vaccine clinics, voter registration drives and ERG’s can all become weaponized.
Lessons in Digital Crisis Communications from the California Pizza Kitchen Incident
September 16th, 2024 by Thomas MustacCalifornia Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. But thanks to exemplary crisis communication, CPK transformed the nightmare into a media win.
6 Ways to Manage the ‘One Article Crisis’ and its Aftermath
August 29th, 2024 by Tara SmithFor all the emphasis on bigger crisis situations (a la CrowdStrike), a more common issue companies face is the prospect of a one-off negative article. Here are six recommended actions for PR pros in this situation.
Samsung Electronics’ Head of Corporate Comms on Best Practices in Brand Reputation Management
August 27th, 2024 by Kaylee HultgrenAt the 2024 Meltwater Summit in New York City earlier this summer, Katie Stratakis, Head of Corporate Communications at Samsung Electronics America, shared the company’s approach to proactive brand storytelling and best practices for brand reputation management during crises.
PRNEWS Announces Honorees of the 2024 People of the Year Awards
August 20th, 2024 by PRNEWSThe PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.
Brand Building and Supply Chain Woes: Why Reputation Matters Before Disruptions Occur
August 20th, 2024 by Macie McCallumToday, the average consumer can likely name several major supply chain disruption events while still knowing little about the intricacies of the supply chain. The logistics industry faces a problem: It is only recognized for its catastrophic failures, like the bridge collapse, rather than being recognized for its innovation and growth in the $26B industry.
PR Roundup: Political Creators and Influencers, the ROI of AI and Crisis Help for Schools
August 16th, 2024 by Nicole SchumanPR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.
PR Roundup: Big Dad Energy, Axios’s Layoff Blunder, Financial Comms and Market Panic
August 8th, 2024 by Nicole SchumanThis week’s PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.
Crisis of Communication: The Secret Service’s Leadership Failure
August 6th, 2024 by Michelle M. JohnsonKimberly Cheatle’s, now-former director of the Secret Service, swift downfall highlights the critical communication skills leaders must master during crises.