Crisis Management

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PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts

September 26th, 2024 by

This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.

Former President Donald Trump used Tic Tacs in a speech about inflation. Brands need to be aware of these political brandjackings for any responses.

The Election and Beyond: Why Your Brand Reputation Is Particularly Vulnerable Now

September 24th, 2024 by

“Political positions” used to mean explicit support of a candidate or issue, but in our polarized, partisan environment any public stance can be interpreted as political. This includes things you do in your workplace—DEI initiatives, vaccine clinics, voter registration drives and ERG’s can all become weaponized.

A TikTok shows California Pizza Kitchen just sending cheese for a mac and cheese dish resulting in a digital crisis for the brand.

Lessons in Digital Crisis Communications from the California Pizza Kitchen Incident

September 16th, 2024 by

California Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. But thanks to exemplary crisis communication, CPK transformed the nightmare into a media win.

6 Ways to Manage the ‘One Article Crisis’ and its Aftermath

August 29th, 2024 by

For all the emphasis on bigger crisis situations (a la CrowdStrike), a more common issue companies face is the prospect of a one-off negative article. Here are six recommended actions for PR pros in this situation.

Samsung Electronics’ Head of Corporate Comms on Best Practices in Brand Reputation Management

August 27th, 2024 by

At the 2024 Meltwater Summit in New York City earlier this summer, Katie Stratakis, Head of Corporate Communications at Samsung Electronics America, shared the company’s approach to proactive brand storytelling and best practices for brand reputation management during crises.

PRNEWS Announces Honorees of the 2024 People of the Year Awards

August 20th, 2024 by

The PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.

Baltimore, MD USA - 4-5-2024 - Salvage efforts continue at the Francis Scott Key Bridge as President Biden arrives to pledge his support for rebuilding and for Baltimore.

Brand Building and Supply Chain Woes: Why Reputation Matters Before Disruptions Occur

August 20th, 2024 by

Today, the average consumer can likely name several major supply chain disruption events while still knowing little about the intricacies of the supply chain. The logistics industry faces a problem: It is only recognized for its catastrophic failures, like the bridge collapse, rather than being recognized for its innovation and growth in the $26B industry.

Brian Tyler Cohen discusses a Trump press conference on his YouTube channel

PR Roundup: Political Creators and Influencers, the ROI of AI and Crisis Help for Schools

August 16th, 2024 by

PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.

Governor of Minnesota Tim Walz has Big Dad Energy as he attends the rally in Liacouras Center at Temple University in Philadelphia, PA on August 6, 2024 as he was introduced by Vice President Kamala Harris as running mate

PR Roundup: Big Dad Energy, Axios’s Layoff Blunder, Financial Comms and Market Panic

August 8th, 2024 by

This week’s PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.

U.S. Secret Service officer, wearing a vest with various equipment attached, stands in front of White House. Washington DC. USA

Crisis of Communication: The Secret Service’s Leadership Failure

August 6th, 2024 by

Kimberly Cheatle’s, now-former director of the Secret Service, swift downfall highlights the critical communication skills leaders must master during crises.