Crisis Management

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Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins

January 9th, 2024 by

Because of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.

a pile of papers made to look like the Epstein documents

PR Roundup: State of AI in PR, Epstein Papers and Rodgers’ Faux Pas

January 4th, 2024 by

PR Roundup includes highlights from a new study on AI in PR, what communications pros can learn from the Epstein report release and navigating the complexities of a controversial broadcast guest’s comments—such as with NFL quarterback Aaron Rodgers’s latest appearance on ESPN’s “Pat McAfee Show.” 

Lessons Learned from 2023’s Biggest PR Moments

December 20th, 2023 by

As we close the book on another year, there are many teachable moments for communications and PR teams around the world. Here’s a look at the highlights from 2023 and the key lessons we’ve learned.

PR Pros Share Their 2024 PR Industry Predictions

December 20th, 2023 by

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.

PR Lessons Learned From Four Tentpole Sporting Events, Past and Present

December 18th, 2023 by

As we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.

How United Airlines Integrated Comms Into Strategic Company Decision-Making

December 15th, 2023 by

United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shares details about the brand’s integrated communications playbook.

Kansas City Chiefs quarterback Patrick Mahomes slams his helmet to the ground in frustration after losing to the Buffalo Bills on Dec. 10, 2023.

PR Roundup: Mahomes’s Outburst, Journalism Predictions and Gifts for PR Pros

December 14th, 2023 by

This week’s Roundup looks at what to do when a cool and collected Patrick Mahomes throws a tantrum on national TV, 2024 predictions from the news industry and a gift guide for PR pros.

Cover-ups Don’t Work: PR Lessons From San Francisco’s Clean-up

December 8th, 2023 by

Last month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. Here are six PR lessons from the city’s failure to appeal to its core audience: its residents.

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PR Roundup: Top TikToks, MarCom Blurs, Barbie’s Missed Opportunity

December 7th, 2023 by

This week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.

Reading the Room: (When) Businesses Should Comment on Sensitive Issues

November 30th, 2023 by

In our ever-faster news cycle, hot-button topics dominate our media feeds, demanding our attention. The dilemma is knowing what to say and when—or whether silence is indeed golden.