Crisis Management

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PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas

April 10th, 2025 by

This week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.

How to Leverage LLMs for Brand Reputation and Crisis Management

March 31st, 2025 by

Large Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale.

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PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool

March 27th, 2025 by

This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

Close-up of young businessperson holding boxes of stuff after a job layoff

Navigating Layoff Communication—With or Without a Plan

March 26th, 2025 by

Downsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.

Bluesky Social and X app are displayed on an iPhone screen.

PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons

March 20th, 2025 by

This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

In Times of Upheaval, Pick Up the Scalpel and Put Down the Sword

March 18th, 2025 by

As change and chaos grips our politics, and business leaders try to find their footing, the desire to take bold action can be tempting. In moments like these, however, that kind of thinking can be illusory—and seeking that sense of calm or catharsis for its own sake can lead to ill-advised short-term decision-making with long-term consequences for your brand.

Turo app logo on phone screen close up with website on background with icon

PR Lessons from Turo’s Crisis Response

March 11th, 2025 by

Turo, a peer-to-peer car rental platform, faced not one, but two crises during New Year’s 2025. The perpetrators of both violent incidents had procured their vehicles from the app.

Ben and Jerry's ice cream containers at the super market

PR Roundup: Ben & Jerry’s Meltdown, Apple’s Opportunity, Bird Flu Leads to Cat Food Recall

March 6th, 2025 by

This week’s PR Roundup looks at how Ben & Jerry’s and Unilever would have to approach a decoupling from a communications standpoint, if Apple’s new product announcements were an opportunity or mistake, and how bird flu is affecting tertiary companies .

AI-generated misinformation news online or important breaking news concept on daily digital tablet computer

The PR Struggle to Fix AI-Generated News Errors

March 3rd, 2025 by

As the proliferation of AI-generated articles continue, the PR industry must be prepared for a future where combatting bad AI in journalism becomes part of the job description.

A woman sits on a chair in a button down shirt and knee length shorts, part of an H&M fashion collection in collaboration with The White Lotus which features tropical gear reminiscent of Thailand tropics.

PR Roundup: Delta Crash Compensation, White Lotus Collabs, IPR Pinpoints Impactful PR Research

February 20th, 2025 by

This week’s PR Roundup looks at whether or not Delta’s compensation to crash survivors is good PR, fun partnerships between brands and “The White Lotus,” and the Institute for Public Relations’s new report that looks at the most impactful research of 2024 for communicators.