In our ever-faster news cycle, hot-button topics dominate our media feeds, demanding our attention. The dilemma is knowing what to say and when—or whether silence is indeed golden.
Crisis Management

Reading the Room: (When) Businesses Should Comment on Sensitive Issues
November 30th, 2023 by Shahar Silbershatz
PRNEWS Announces 2024 Agency Elite Top 100
November 27th, 2023 by PRNEWSOur fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

PR Roundup: WeWork’s Pending Bankruptcy, News Interest Wanes, FTX Founder Testifies
November 2nd, 2023 by Nicole SchumanIn this week’s PR Roundup we take a look at how to communicate bankruptcy and financial issues, how not to take the stand and how to get Americans back to caring about the news.

PR Roundup: Media Mistakes, X’s Downfall, Barbies are Back
October 26th, 2023 by Nicole SchumanThis week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.

Shifting Reputational Gears on Hyundai and Kia’s Viral Theft Phenomenon
October 23rd, 2023 by Austin AdamsBeyond the legal and financial toll, the reputational damage for the Hyundai and Kia could be significant. It doesn’t have to be that way, if the automakers are willing to change course.

The Friday News Dump Is Counter-Productive in the Social Media Age
October 19th, 2023 by Sean O'LearyThe Friday news dump has turned into a match ready to light your worst news on fire.

When One Company’s Crisis Becomes Your Company’s Problem
October 11th, 2023 by Mike McLeanEven with long-standing, trusted partners, you need to remember that their problems can become your own. In order to protect their reputations and businesses, founders and their communications teams must prepare for the right response when third-party risk becomes a firsthand problem.

PR Roundup: Barrymore’s Backlash, Free COVID Tests, ESG Breakdowns
September 21st, 2023 by Nicole SchumanThis week we take a look at lesson from the ongoing writers’ strike, a new COVID testing rollout and ESG broken promises.

Climate Change Requires Comms Pros to Adapt
August 30th, 2023 by Nicole SchumanIn honor of the upcoming National Preparedness Month in September, PRNEWS decided to take a look at crisis from a climate change point of view.

Maui Fires Should Prompt Drills, Updates to Your Crisis Communication Plan
August 15th, 2023 by Deborah HilemanWhenever a large-scale natural disaster strikes, the response is criticized as too little, too late, ill-prepared or inadequate. As we watch the devastation of the Maui fires, we see climate change is impacting when, where and how significantly natural disasters will threaten life and property.