Crisis Management


Reading the Room: (When) Businesses Should Comment on Sensitive Issues

November 30th, 2023 by

In our ever-faster news cycle, hot-button topics dominate our media feeds, demanding our attention. The dilemma is knowing what to say and when—or whether silence is indeed golden.

PRNEWS Announces 2024 Agency Elite Top 100

November 27th, 2023 by

Our fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

WeWork office building entrance in Downtown, San Diego

PR Roundup: WeWork’s Pending Bankruptcy, News Interest Wanes, FTX Founder Testifies

November 2nd, 2023 by

In this week’s PR Roundup we take a look at how to communicate bankruptcy and financial issues, how not to take the stand and how to get Americans back to caring about the news. 

PR Roundup: Media Mistakes, X’s Downfall, Barbies are Back

October 26th, 2023 by

This week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.

How Hyundai and Kia can handle the crisis of stolen vehicles

Shifting Reputational Gears on Hyundai and Kia’s Viral Theft Phenomenon

October 23rd, 2023 by

Beyond the legal and financial toll, the reputational damage for the Hyundai and Kia could be significant. It doesn’t have to be that way, if the automakers are willing to change course. 

the friday news dump

The Friday News Dump Is Counter-Productive in the Social Media Age

October 19th, 2023 by

The Friday news dump has turned into a match ready to light your worst news on fire.

red person-shaped domino knocking down white dominoes in domino effect

When One Company’s Crisis Becomes Your Company’s Problem

October 11th, 2023 by

Even with long-standing, trusted partners, you need to remember that their problems can become your own. In order to protect their reputations and businesses, founders and their communications teams must prepare for the right response when third-party risk becomes a firsthand problem.

Los Angeles California 05 26 2023 Writers Guild of America Strike in Downtown Los Angeles - Picket Signs

PR Roundup: Barrymore’s Backlash, Free COVID Tests, ESG Breakdowns

September 21st, 2023 by

This week we take a look at lesson from the ongoing writers’ strike, a new COVID testing rollout and ESG broken promises. 

Emergency Checklist

Climate Change Requires Comms Pros to Adapt

August 30th, 2023 by

In honor of the upcoming National Preparedness Month in September, PRNEWS decided to take a look at crisis from a climate change point of view.

Maui Fires Should Prompt Drills, Updates to Your Crisis Communication Plan

August 15th, 2023 by

Whenever a large-scale natural disaster strikes, the response is criticized as too little, too late, ill-prepared or inadequate. As we watch the devastation of the Maui fires, we see climate change is impacting when, where and how significantly natural disasters will threaten life and property.