SeaWorld is taking preemptive action against a new documentary that’s highly critical of the aquatic theme park. But the move could be seen as an overreaction that ends up backfiring on SeaWorld.
Crisis Management
5 Steps to Managing a Crisis with Social Media
July 22nd, 2013 by Lucia DavisAn errant Facebook comment or distasteful quote from a company executive can ignite a crisis in a matter of minutes. Here’s how to fight back on social.
When C-Level Execs’ Personal Beliefs Compromise The Brand
July 22nd, 2013 by PRNEWSSoon after the U.S. Supreme Court in June ruled the Defense of Marriage Act unconstitutional, Chick-fil-A President-COO Dan Cathy chimed in on his Twitter account about the decision.
McDonald’s Offers its Employees Budget Tips But They Aren’t ‘Lovin’ It’
July 18th, 2013 by Caysey WeltonIn an effort to bolster its employee relations program, McDonald’s launched a microsite aimed at helping staffers balance their finances. The seemingly positive gesture has, however, backfired on the fast-food giant because the budget is unrealistic and suggests employees should seek a second job.
3 PR Superheroes, Just In Time for Comic-Con 2013
July 18th, 2013 by Lucia DavisThe photos of costumed Comic-Con attendees made us wonder what otherworldly protagonists communicators need the most. Here’s what we came up with.
Rolling Stone Feels the Heat From ‘Bomber’ Cover
July 17th, 2013 by Steve GoldsteinRolling Stone magazine took an image that most of us knew well from coverage of the Boston Marathon bombing and slapped it on its cover, and is now facing condemnation on social channels and boycotts.
Carnival Cruises Faces Continuing Tide of Crisis with the Costa Concordia
July 17th, 2013 by Lucia DavisIt’s been 18 months since the Costa Concordia went aground, but the ship hasn’t budged an inch, according to The New York Times. What’s more, the trial for Francesco Schettino, the ill-fated vessel’s captain, begins on Wednesday, fanning the flames of a crisis that the parent company, Carnival Cruises, is eager to extinguish.
Asiana Airlines Ought to Stay on Message
July 15th, 2013 by Matthew SchwartzThere are always going to be creepy people who get their kicks from tragedy. And the crash of Asiana Airlines Flight 214 at San Francisco International Airport, which killed three people and injured dozens of others, is no exception.
Video Pick: Spitzer Seeks Redemption on The Tonight Show
July 15th, 2013 by Matthew SchwartzEliot Spitzer’s rehabilitation tour started last week. From a PR standpoint, let’s see how he did.
Walmart’s Latest Employee-Relations Debacle Speaks to the Need for Proactive Communications Policies
July 12th, 2013 by Caysey WeltonA Kemptville, Ontario, Walmart employee was fired this week after urging a customer to not leave his dog in his car while he shopped. The story quickly grew legs and amounts to yet another PR black eye for the company.