There are certain qualities that should stand out among candidates when assembling a crisis communications team.
Crisis Management
Is Your Cloud Safe? Celebrity Nude Photo Hack Prompts Security Worries
September 2nd, 2014 byThe Internet lost its collective mind this weekend, when a massive cache of celebrity nude photos was leaked.
‘Meet the Team,’ Ferguson and PR’s Diversity Problem
September 2nd, 2014 by Diane SchwartzTake a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding… Continued
NFL’s New Domestic Violence Policy: From Bad PR, a Second Try
August 29th, 2014 by Richard BrownellThe NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.
Don’t Avoid Activists on Social Media, Join the Conversation
August 28th, 2014 by Richard BrownellWhen consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial.
3 Ways to Mitigate a Crisis
August 26th, 2014 by Matthew SchwartzSmart PR managers know that it’s not a matter of if their company will incur a crisis, but when. They don’t call them crisis for nothing, of course. That’s why they’re so bloody difficult to prepare for.
When a Crisis Eats Your Credibility
August 25th, 2014 by Katie PaineDeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises.
4 Ways Your Tweet Could Lead to a Crisis
August 22nd, 2014 by Richard BrownellTwitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.
British Bakery Chain Serves Perfect Response to PR Debacle
August 20th, 2014 by Matthew SchwartzIn a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google.
7 Keys to Crisis Message Development
August 19th, 2014 by Richard BrownellYour brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.