One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.
Crisis Management
Fixing Reputation All in the Recovery
March 23rd, 2015 by Katie Delahaye PaineTwo major international brands—Dolce & Gabbana and Lenovo—screwed up big time in the last month. How each handled its crisis is a classic lesson in ‘how to’ and ‘how not to’ communicate after a misstep.
Does Your Post Pass the Elevator Test?
March 18th, 2015 by Steve GoldsteinWe all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in public. Specifically, people in elevators gazing at their phones. Perhaps this has happened to you: You’re waiting for an elevator, […]
Does Your Post Pass the Elevator Test?
March 18th, 2015 by Steve GoldsteinWe all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in… Continued
3 PR Lessons From Starbucks’ #RaceTogether Campaign
March 18th, 2015 by Matthew SchwartzWhile some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.
The Week in PR—March 16, 2015
March 16th, 2015 by PRNEWSApple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.
Boren and Bullhorn Send Clear Message to Oklahoma SAE Chapter
March 10th, 2015 by Steve GoldsteinIn this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma.
‘I Think I Can’t, I Think I Can’t’: A New Train of Thought
March 2nd, 2015 by Diane SchwartzThe story about the little engine that could is a familiar and heart-warming one, a tale of a determined underdog fulfilling a difficult task against all odds. “I think I can, I think I can”… Continued
The First Line of Crisis Communication
March 2nd, 2015 by PRNEWSIf you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control.
The Week in PR – A roundup of PR and marketing-related news
March 2nd, 2015 by PRNEWS‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House).