There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives.
Crisis Management
When the Event Starts, Plans Can Be Worthless, but Planning is Everything
February 17th, 2014 by Jim GregoryIn the Heat of a Crisis, Will Your PR Plan Work?
February 17th, 2014 by Gene GrabowskiBrands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.
When an Old Crisis Resurfaces: 4 Principles for an Effective Response
February 13th, 2014 by Tony SilberYesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to… Continued
PR Insider: Staying Focused at the Center of a Crisis
February 10th, 2014 by Bruce MendelsohnIn today’s 24-7-365 media cycle, there’s a crisis all the time. Here are some tips on handling a crisis via social media.
9 Habits of Highly Effective PR People
February 10th, 2014 by Diane SchwartzThere are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued
How Somali Pirates Taught Me to Plan for Crises Like a Basketball Coach
February 6th, 2014 bySuccessful prep for a crisis is similar to coaching a sport in that it’s effective when participants have necessary skills and have practiced applying them to a variety of situations.
Special PR Strategies Needed for Crises That Move Slowly, and Evolve
January 27th, 2014 by PRNEWSCrises come in all varieties, but some are worse than others. The kind the emerge suddenly, but then evolve slowly are the worst, and the hardest to deal with.
Bay Episode Underscores Need For Plan When Something Goes Wrong
January 17th, 2014 by PRNEWSMichael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology.
The Velveeta Shortage: Example of, um, a ‘Cheesy’ PR Strategy?
January 10th, 2014 byReports of shortages of Kraft’s Velveeta have been circulating recently, and the “prepared cheese product” may not be available for the Super Bowl.
Lessons From Chris Christie’s Career-Threatening Crisis
January 9th, 2014 by Caysey WeltonCall it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.