What do you do when your CEO is under siege, the media smell blood and the story you’re trying to control takes on a life of its own?
Crisis Management
PR Needs to Master The Art of the Public Apology
November 8th, 2013 by Matthew SchwartzAmericans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.
PR News Announces Winners of 2013 Digital PR Awards
November 6th, 2013 by Steve GoldsteinEngagement and ingenuity ruled the day at PR News’ 2013 Digital PR Awards luncheon, as more than 200 agency and in-house PR executives gathered to celebrate the top digital campaigns of the past year at New York’s Grand Hyatt on Nov. 5, 2013.
2013 Digital PR Awards: Crisis Management
November 5th, 2013 by Chris SeymourRoyal Caribbean’s response following the Grandeur of the Seas fire—which included leveraging social media— kept media coverage balanced during the incident. For a week following the fire, there were more than 950 mainstream media pieces, 58.6 million impressions from Twitter and more than 3,375 Facebook posts—with 93% of the media coverage of the fire being either neutral or positive.
Major Food Brands are Spending Millions to Avoid Transparency
November 4th, 2013 by Caysey WeltonA consortium of several major food and chemical companies have spent more than $22 million to combat legislative action aimed at forcing companies to label genetically modified food (GMOs).
The 10 Tough Questions to Ask Yourself Now
November 4th, 2013 by Diane Schwartz“Anything bothering you?” That was the question posed by my physician during a recent annual check-up. As he peered at my chart which was looking pretty boring in a good way, I wondered whether I… Continued
Sandy Revisited: 3 Essential Crisis Management Steps for Natural Disasters
October 29th, 2013 by Brian KellyOn the one-year anniversary of Hurricane Sandy, we can all agree that natural disasters of all sorts have slammed us before, and will slam us again in the future. That’s a fact of life, and one that communicators must be prepared to respond to, as a part of their overall crisis management planning.
Contrast in Crisis Management: How Two Railroad Companies Reacted to Disaster
October 21st, 2013 by Brian KellyThe contrast between the two railway accidents offers an important juxtaposition in how to handle a crisis, and how not to.
Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?
October 18th, 2013 by Brian KellyDoes it ever advance your communications mission to get into a public dispute that attacks journalists?
PR News Announces 2013 Platinum PR Award Winners
October 15th, 2013 by Steve GoldsteinMore than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.