Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.… Continued
Corporate Social Responsibility
Going Green On TV: Thanks, But No Thanks
March 9th, 2009 by Iris DorbianYes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued
How Social Responsibility Can Work For You
March 9th, 2009 by PRNEWSAs a business owner you have a legal duty of care to all of your stakeholders. Although having a social responsibility is not a legal duty, however, operating a business in a community where there… Continued
Board of Directors Paying More Attention to CSR Opportunities
March 2nd, 2009 by PRNEWSBoards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine.… Continued
2009 PR News CSR Award Winner: Diversity Communications
March 2nd, 2009 by PRNEWSFollowing is this year’s PR News CSR Award Winner in the category of Diversity Communications.
2009 PR News CSR Award Winner: Corporate-Community Partnership
March 2nd, 2009 by PRNEWSFollowing is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.
It is Easy Being Green
February 24th, 2009 by PRNEWSIt’s not easy being green, says Kermit the Frog. We hear you; you’re running a hotel and have enough on your plate. Being green just seems like a lot of hard work for nothing. Actually,… Continued
How to Sell Green and Increase Sales
February 23rd, 2009 by PRNEWSAre you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears… Continued
Environmental Messaging Largely Immune to Consumer Distrust
February 18th, 2009 by PRNEWSConsumers are still interested in buying green despite the bad economy, says new study.