Even during a bad economy, more American consumers are buying green products, says a new study commissioned by Green Seal Inc. and EnviroMedia Social Marketing, conducted by Opinion Research Corporation. The study, dubbed the 2009… Continued
Corporate Social Responsibility
At Nickelodeon Magazine, More Than Just the Slime Is Green
April 1st, 2009 by PRNEWSEvery second, a tree in the United States is logged to produce magazine paper, resulting in 35 million trees being cut down each year. Our industry pollutes the air and contaminates the water, and we… Continued
8 PR Tips for Green Entrepreneurs
March 31st, 2009 by PRNEWSMany eco-entrepreneurs start their advertising spending in the P.R. arena. Typical P.R. which focuses sending press releases to and eliciting media coverage from mainstream media, established newspapers, magazines and broadcast stations (radio and TV) is… Continued
Doing Well and Doing Good with Green Businesses
March 30th, 2009 by PRNEWSConventional wisdom says that you can’t have it all, that you have to choose. You can’t have your cake and eat it too, or so they say. This is the basic thinking of those who… Continued
Six Fundraising Remedies in a Bad Economy
March 25th, 2009 by PRNEWSAll nonprofits are feeling a pinch these days, but it is the small, local or regional charities dependent on large annual gifts that are really experiencing the pain. Before reaching for the Advil, consider the… Continued
Seven Ways You Can Leverage Cause Marketing For Your Company
March 24th, 2009 by PRNEWSFollowing are seven ways you can use cause related marketing to benefit your company: Pick an appropriate cause. Consider not only a cause’s appeal, but is capacity to support your effort. It may be that… Continued
Eight Ways to Launch a New Green Product or Company
March 23rd, 2009 by PRNEWSIn order to successfully launch a new “green” product or company, the following eight steps might be helpful: 1. Pick from the Top Ten Environmental Issues for one(s) you are most passionate about. 2. Build… Continued
Six Ways NOT to Green Your Business
March 18th, 2009 by PRNEWSGreen businesses are booming, showing consistent double digit growth in important industries like solar power, wind power, and organic food that are emerging as the biggest opportunities of our time. As it grows rapidly the… Continued
Ten Lessons to Communicate Sustainability
March 17th, 2009 by PRNEWSAccording to a recent survey by KPMG, annual reports on corporate social responsibility is on the rise—…"corporate responsibility reporting has gone mainstream—nearly 80% of the largest 250 companies worldwide issued reports, up from about 50… Continued
Ten Ways to Develop a Successful Cause-Related Marketing Program
March 16th, 2009 by PRNEWSCause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.… Continued