Corporate Social Responsibility

EMD Soreno’s Renee Connolly lead a new company policy granting employees two days per year to provide community service, enabling workers to participate in several local community initiatives across the country and 
more than double their volunteer hours in 2010.

The Walt Disney Company put its own stars and First Lady Michelle Obama to work for its Magic of Healthy Living program, helping create a healthier generation of kids.

In 2010, Pizza Hut’s Leslie Brunt helped the organization secure a partnership with prominent actor and children’s author John Lithgow that led to the donation of more than 50,000 meals to Haiti Relief.

Hershey’s CSR Report condensed the company’s economic, social and environmental efforts while maintaining transparency by adhering to Global Reporting Initiative guidelines.

Carmichael Lynch Spong stepped up to the plate during the Minnesota Twins’ 2010 season by donating money and community service hours to match each of the Twins’ 749 runs batted in.

Co-Winner: PepsiCo Pepsi Refresh Project: Driving Awareness and Engagement Through Media PepsiCo came up with a refreshing idea for its 2010 CSR efforts: to dedicate $20 million to fund good ideas—big and small—that take a… Continued

Winner: Tom Buckmaster, President, Honeywell Hometown Solutions, Honeywell International Under Tom Buckmaster’s watch, Honeywell Hometown Solutions has become a leader among agencies nationwide in the CSR space. Buckmaster focuses Honeywell’s community outreach and philanthropic efforts on… Continued

To raise awareness Bank of America’s Neighborhood Excellence Initiative, which provides a crutch to hundreds of local nonprofits, RF Binder recognized local heroes and engaged the media to highlight the company’s commitment to CSR.

International Paper and the World Food Programme’s Coins 4 Kids program provided nutritious meals to 72,000 children in Nairobi each school day.

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.