Men’s Wearhouse needed to forgo advertising for its annual national suit drive, so comms Agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.
Corporate Social Responsibility
2011 CSR Awards: Video Program
March 8th, 2011 by PRNEWSThe Walt Disney Company put its own stars and First Lady Michelle Obama to work for its Magic of Healthy Living program, helping create a healthier generation of kids.
2011 CSR Awards: Employee Relations
March 8th, 2011 by PRNEWSWinner: EMD Serono, Inc. – Making a Difference in Society To make community-based volunteerism accessible to all employees and to integrate community relations into the corporate culture, the communications team at EMD Serono launched the Making… Continued
2011 Legal PR Awards: Social Responsibility/Philanthropy
March 8th, 2011 by PRNEWSWinner: Lesser, Lesser, Landy & Smith, PLLC – Business Builds Community, Community Builds Business Lesser, Lesser, Landy & Smith, PLLC makes community stewardship, advocacy and philanthropy a key firm philosophy, mission and integral business practice.… Continued
2011 CSR Awards: Blog
March 8th, 2011 by PRNEWSKaiser Permanente’s "Dispatches From Haiti" blog provided on-site coverage of the quake and global relief efforts through smartphone blog posts.
2011 CSR Awards: Sustainability/CSR Report
March 8th, 2011 by PRNEWSHershey’s CSR Report condensed the company’s economic, social and environmental efforts while maintaining transparency by adhering to Global Reporting Initiative guidelines.
2011 CSR Awards: Diversity Communications
March 8th, 2011 by PRNEWSSouthwest Airlines invited hundreds of HR and diversity and inclusion pros from other North Texas companies and organizations to share strategies and tactics to improve the workplace for its diverse group of employees.
2011 Legal PR Awards: Social Media and Online Communications
March 8th, 2011 by PRNEWSWinner: Caffeine Communications/Warshafsky Law Firm – Don’t Risk It Caffeine Communications was charged with driving the public’s awareness of personal injury law firm Warshafsky. Research conducted by Caffeine showed the need for a program that… Continued
2011 CSR Awards: Annual Report
March 8th, 2011 by PRNEWSSouthwest Airlines’ ‘One Report’ integrated financial performance with a complete picture of the company’s sustainability practices.
2011 CSR Awards: Social Media Campaign
March 8th, 2011 by PRNEWSCo-Winner: PepsiCo Pepsi Refresh Project: Driving Awareness and Engagement Through Media PepsiCo came up with a refreshing idea for its 2010 CSR efforts: to dedicate $20 million to fund good ideas—big and small—that take a… Continued