The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued
Corporate Social Responsibility
An Opportunity for Pinkberry to Do Good
January 18th, 2012 by PRNEWSPinkberry has distanced itself from its co-founder, who was arrested for assault with a deadly weapon—but there is a better way to take control of a negative news cycle.
PR News Announces CSR Awards Finalists
January 16th, 2012 by PRNEWSWinners of the CSR Awards will be announced at a luncheon event on April 17 at the JW Marriott in Washington, D.C.
In a Bid for Transparency, Apple Unveils Its Latest Secret: Its Suppliers
January 13th, 2012 by PRNEWSApple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.
Charting the Industry: Executive Bonus Pay Problematic for PR
January 2nd, 2012 by PRNEWSIn a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.
Charting the Industry: Executive Bonus Pay Problematic for PR
January 2nd, 2012 by PRNEWSIn a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.
Issue Management: Solve a Potential Problem and Gain a Business Foothold
January 2nd, 2012 by Brenda C. SilerA combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.
Chuck E. Cheese’s Tells the Kids to Lay Off the Heavy Machinery
December 14th, 2011 by PRNEWSBecause of an internal communications snafu, some of the popular restaurant chain’s franchises have been breaking child labor laws.
Taking a Swipe at Sweepstakes: Five Legal Issues You Must Know
December 13th, 2011 by PRNEWSDavis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.
Data Point: The Top Corporate Citizens And Their Presence on Facebook
December 12th, 2011 by PRNEWSPR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.