Corporate Social Responsibility

The 2 Things You Need to Know Now About Social Media

March 28th, 2017 by

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone… Continued

PR News’ 2017 CSR Award Winners Announced

March 22nd, 2017 by

Corporate social responsibility leaders gathered in Washington, D.C., to celebrate the best CSR campaigns and teams of the last year at PR News’ Spring Awards luncheon on March 22, 2017. CSR Award winners and honorable mentions for campaigns in categories like CSR On a Shoestring, Community Affairs and Social Media were announced at the event, held at D.C.’s National Press Club. PR News also announced the winners and finalists of the 2017 Nonprofit PR Awards.

Food Lion, IKEA, Michelin, PNC to Be Inducted Into PR News’ CSR Hall of Fame

March 16th, 2017 by

This is the sixth year we’re including the CSR Hall of Fame as part of PR News’ Spring Awards luncheon, which will be held March 22 at the National Press Club in Washington, D.C. At the luncheon we’ll also honor the winners and honorable mentions of PR News’ CSR Awards and Nonprofit PR Awards.

PR News Announces 2017 CSR Award Finalists & CSR Agency A-List

March 9th, 2017 by

Each year, PR News celebrates the communicators, agencies and organizations working to effect positive change in their communities and the world at large at its Spring Awards luncheon, where the winners of the CSR and Nonprofit PR awards will be announced. The Spring Awards luncheon and ceremony will be held at the National Press Club in Washington, D.C. on Wednesday, March 22, 2017. This year’s CSR Hall of Fame inductees, Agency CSR A-List and winners and honorable mentions will all be celebrated at the luncheon.

Getting Better at Doing Good: How Aflac Transformed its CSR Program

February 20th, 2017 by

As someone old enough to remember the 1980s, I pondered a question while organizing my thoughts before putting figurative pen to paper to write this article: In our age of social media, would today’s youth be able to comprehend J.R. Ewing of the old Dallas series? (Hint: Think Billy the Kid in a board room, only less ethical.)

What Communicators Should Know About ESG

January 16th, 2017 by

As public companies prepare annual reports, corporate communicators and investor relations also need to consider how their business narratives will change in response to the growing demand from institutional investors for disclosure about environmental, social and governance (ESG) factors.

How to Get Your CSR Story Covered, Even Now

December 28th, 2016 by

It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study from Aflac revealed. And during the holiday season, it’s hard for journalists to avoid numerous brands pitching stories about how much good they’re doing.

How to Get Your CSR Story Covered, Even Now

December 28th, 2016 by

It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study… Continued

Anne Glauber: A PR Story for the Times and Time of Year

December 13th, 2016 by

What would you do if you found out you had a life-threatening disease? Another question: What would you do with your life if you’d overcome the disease, at least for the time being? About two-and-a-half… Continued

IBM Study Urges Brands to Talk Online About CSR

December 5th, 2016 by

A study warranting attention was unveiled during a U.S. Chamber of Commerce Foundation conference recently. Backed by sentiment analysis software from IBM, the objective was to see if companies that were vocal about their CSR received a reputational lift online and, if so, by how much. Part II: Many of us talk about corporate social responsibility (CSR), but can we define it? A recent Aflac study, shared with PR News Pro exclusively found executives in the CSR space have many definitions for it.