Corporate Social Responsibility

The American Gaming Association (AGA) unveiled a PSA campaign with NASCAR to provide fans with information on safe betting practices. NASCAR is the first sports league partner for the Have A Game Plan.® Bet Responsibly PSA effort. The two organizations will create co-branded content with the “Know When To Pit” slogan, encouraging responsible betting. 

Technology can make a real difference when it comes to corporate social responsibility. This week Apple announced the launch of its COVID-19 Exposure Notification Express with its iOS 13.7 system update. Google’s Android will follow later this month, as the two tech giants teamed up in May to support contact-tracing efforts.

Corporate social responsibility (CSR) works best when local communities benefit. The key is knowing how to best reach communities in need. Some of the smallest organizations are making great strides using digital tools.

PRNEWS Live welcomed Corley Kenna, director, global communications and PR, at Patagonia. We discussed Time to Vote, a bipartisan effort of 600 companies that pledges to ensure their employees have a work schedule that allows them time to vote.

Today marks the one-year anniversary of the Business Roundtable’s Statement on the Purpose of a Corporation. Corporate communication veteran Adam Snyder believes the 181 companies that signed the statement have yet to effect significant changes. He offers three ways they can start.

More evidence that consumers want brands to take stands on social and political issues and act on the pledges they make. Moreover, 42 percent of consumers say they will buy from competitors if brands don’t stay true to their word, according to a new Sprout Social survey. In a related story, the Business Roundtable celebrated the one-year anniversary of its Statement of the Purpose of the Corporation. The 181 signatories pledged to remake their companies to serve society as a whole as opposed to shareholders only.

Weber Shandwick did a very good thing last week. It released diversity data for its senior levels. The data were dismal and the agency said as much. It also made the correct point that benchmarks are needed before you can make improvements. Though the agency needs to offer detail about how it will improve, Weber has taken a bold first step.

A well-known PR adage is, ‘If you don’t tell your story, someone else will.’ A bevy of major retailers has paraphrased that aphorism to fit the moment: ‘If the government doesn’t protect our employees and customers against coronavirus, we will.’ By requiring masks, these iconic brands have become healthcare policy wonks.

It’s July and we’re still stuck in a pandemic. By most measures, things are getting worse, not better. The country seems to be confused. We asked a group of healthcare communicators how PR pros can help at this moment. Most said the industry can and should.

As the virus continues to impact every business across the globe, there certainly are no right answers on how to tackle different companies’ economic issues. While Airbnb’s heart may have been in the right place, it also may have benefitted from some sort of interior plan instead of placing the burden on the consumer, much like Verizon’s training rollout.