Branding/Marketing

Incorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.

PRNEWS spoke to Parry Headrick, Founder of Crackle PR about his Reddit AMA experience, as well as Alistair Berry, moderator for the r/publicrelations subreddit. 

This week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.

In this week’s PR Roundup we learn about supporting journalists, inclusive communications regarding Mother’s Day, and if communicators are already prepping messaging strategies for the 2024 election.

Headlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.

Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.

The blurring of lines between marketing and communications functions continues to be a top industry trend for 2024. To provide insight into how that plays out inside one of the world’s most well-known brands, PRNEWS spoke to Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, on how the disciplines overlap, integrate and collaborate.

This week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.

When something of this magnitude (an eclipse) comes along, it can be a gift for businesses looking to capitalize on and create an experiential event that provides a memorable experience for target audiences.

This week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.