This week’s PR Roundup looks at a teachable influencer moment from Nathan’s Famous Hot Dogs and Joey Chestnut, the current state of PR pros mental health and Muck Rack’s latest State of PR report.
Branding/Marketing
Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney
May 24th, 2024 by Nicole SchumanLowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.
How To Optimize Success at Your First Trade Show With a Client
May 22nd, 2024 by Madi OlivéIncorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.
Finding PR and Community on Reddit
May 17th, 2024 by Nicole SchumanPRNEWS spoke to Parry Headrick, Founder of Crackle PR about his Reddit AMA experience, as well as Alistair Berry, moderator for the r/publicrelations subreddit.
PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits
May 9th, 2024 by Nicole SchumanThis week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.
PR Roundup: World Press Freedom Day, Mother’s Day Opt Out, Comms Not Prepped for Election
May 2nd, 2024 by Nicole SchumanIn this week’s PR Roundup we learn about supporting journalists, inclusive communications regarding Mother’s Day, and if communicators are already prepping messaging strategies for the 2024 election.
Detroit’s Renaissance: Rebranding a Reputation
April 24th, 2024 by Nicole SchumanHeadlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.
How Brands Win: Influencers Are Out. Advocates Are In.
April 22nd, 2024 by Aixa Bellido de LunaRemember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.
Mastercard Chief Marketing and Comms Officer on Integrating Communications
April 18th, 2024 by Kaylee HultgrenThe blurring of lines between marketing and communications functions continues to be a top industry trend for 2024. To provide insight into how that plays out inside one of the world’s most well-known brands, PRNEWS spoke to Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, on how the disciplines overlap, integrate and collaborate.
PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads
April 12th, 2024 by PRNEWSThis week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.