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Although community health initiatives don’t have to be costly, they do require a high level of creativity, commitment and passion, says Greg Waskul of Waskul World Wide Communications, in Glendale, Calif., who helped launch the… Continued

An award-winning social campaign in Los Angeles is proving that big outreach ideas don’t always require deep pockets. Operation Immunization launched in 1993 with $150,000 in seed money from the Unihealth Foundation and local organizations… Continued

Seattle Times P.O. Box 70 Seattle, WA 98111 The wind and rain may be affecting the moods of the staff, who are not receptive to continual voice messages or calls. Since phone pitching is an… Continued

Patrice Tanaka, CEO and creative director of PT&Co. and a PR diva of sorts, is earning a reputation for helping oversee a growing New York-based PR boutique (billings have grown from $600,000 in 1990 to… Continued

Sex Sells Condoms Ansell Personal Products, of Eatontown, N.J., claims to be the first to use sex, romance and physical attraction instead of responsibility and protection to sell its Lifestyles Condoms with 30-second commercials that… Continued

Long Island College Hospital (LICH) in Brooklyn and Louis Weiss Memorial Hospital (LWMH) in Chicago are beta-testing a comparative analysis software package designed to help executive management make more informed decisions about strategic direction, cost-effectiveness… Continued

Effective Segmentation Requires More Sophisticated Approach With "target audiences" still defined in broad terms such as women or seniors, the effectiveness of communications tactics automatically is limited, especially in the health sector where behaviors are… Continued

Operation Immunization, an award-winning social marketing program, is proving that big outreach ideas don’t require deep pockets. The Los Angeles program, launched in 1993 with $150,000 in seed money from the Unihealth Foundation and local… Continued

Illiteracy Leads to Delay In Prostate Cancer Diagnosis The differences in literacy rates between African-American and white males may explain why the prostate cancer death rate of the former is more than twice the latter,… Continued

WASHINGTON, D.C. – Be prepared for a more educated consumer, as the National Association of Insurance Commissioners (NAIC) engages in an outreach initiative to inform consumers of HMO-related problems and steps to resolve complaints. The… Continued