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By Katharine Delahaye Paine How much communications is enough? I feel like a journalistic Golidlocks – finding a company whose mouth is too big, and another that is too small, and still looking for one… Continued

Account Executive – Tired of not getting repeat sales because your present employer can’t deliver results your clients expect? Cutting-edge VNR/SMT/Internet PR firm is looking for an account executive with a future. Great compensation package.… Continued

September 25 "IABC’s Technology Power Workshop," IABC, The Big Red Building, New York, 718/531-9495. September 25 "From Coalitions To Partnerships: Tactics and Opportunities," Public Affairs Council, ANA Hotel, Washington, D.C., 202/872-1790; http://www.pac.org. October 7-9 "The… Continued

The Thomas L. Harris/Impulse Research Public Relations survey for 1998 again points to the variety of disciplines – from media training to labor relations – being spearheaded by communicators. The chart below shows where resources… Continued

Sex Sells Condoms Ansell Personal Products, of Eatontown, N.J., claims to be the first to use sex, romance and physical attraction instead of responsibility and protection to sell its Lifestyles Condoms with 30-second commercials that… Continued

Long Island College Hospital (LICH) in Brooklyn and Louis Weiss Memorial Hospital (LWMH) in Chicago are beta-testing a comparative analysis software package designed to help executive management make more informed decisions about strategic direction, cost-effectiveness… Continued

Effective Segmentation Requires More Sophisticated Approach With "target audiences" still defined in broad terms such as women or seniors, the effectiveness of communications tactics automatically is limited, especially in the health sector where behaviors are… Continued

Operation Immunization, an award-winning social marketing program, is proving that big outreach ideas don’t require deep pockets. The Los Angeles program, launched in 1993 with $150,000 in seed money from the Unihealth Foundation and local… Continued

Illiteracy Leads to Delay In Prostate Cancer Diagnosis The differences in literacy rates between African-American and white males may explain why the prostate cancer death rate of the former is more than twice the latter,… Continued

WASHINGTON, D.C. – Be prepared for a more educated consumer, as the National Association of Insurance Commissioners (NAIC) engages in an outreach initiative to inform consumers of HMO-related problems and steps to resolve complaints. The… Continued