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Our Mini Guide To Media Relations Software

November 23rd, 1998 by

Bacon’s Software: MediaSource System Requirements: Windows 95 on Pentium (minimum); Mac, PowerPC, or System 7. Functions: Media list compilation; contact management, ability to build and maintain histories and notes, schedule activities; clip analysis with more… Continued

A Snapshot of One Firm’s Media Relations

November 23rd, 1998 by

If you’re in PR, media relations is one of the most important skills you need to have. Many Fortune 500s, even if they handle most of their communications in house, outsource media relations functions. Vollmer… Continued

Media Relations Software Platform for Growth

November 23rd, 1998 by

Next month, Capitol Hill Software of Lanham, Md., launches Version 3.0 of its PRoffice, with the upgrade rolling out to about 150 customers in the U.S. The upgrade includes online publications, including e-zines – a… Continued

An Unlikely Union Between Law & PR Provides Textbook Lessons in Communications

November 23rd, 1998 by

Maneuvering well through Washington, D.C. is no easy feat, but Richard Levick has carved out a spot in the nation’s capital and in the global community with a unique twist on the art of PR.… Continued

JobTracker

November 23rd, 1998 by

Public Affairs Specialist/$47,006-$61,090 (GS-12) The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service in Riverdale, MD, is recruiting for a public affairs specialist (vacancy#24-52-098, which closes on 12/18/98) at the GS-12 level. The… Continued

Industry News

November 23rd, 1998 by

McCurry MD of New Venture Former White House Press Secretary Mike McCurry is managing director of a new venture, The Public Strategies Group, the brainchild of government affairs and lobbying firm Public Strategies, Washington, D.C.,… Continued

Media Blunders May Have Set the Stage for a Kinder, Gentler Press

November 16th, 1998 by

There is no dispute that media relations pros routinely strive to get in the good graces of the press. But how common – or rare – is it for the press to seek your good… Continued

Case Study: Promotions

November 16th, 1998 by

Danlee/DHM Gives Association a ‘Smoking’ Backyard Name A niche-oriented approach can help cook up innovative new ways to publicize an old market. That’s the recipe New Jersey-based PR firm Danlee/DHM took to bring home the… Continued

Calendar

November 16th, 1998 by

December 1-2 "Implementing the Balanced Scorecard in Corporate Organizations," Quality Alert Institute, San Francisco, 800/221-2114. December 7-8 "Relationship Marketing Strategies," Strategic Research Institute, Omni Hotel at CNN Center, Atlanta, 800/599-4950. December 7-9 "Domestic Securities Markets/… Continued

Cyber PR

November 16th, 1998 by

Nearly One-Quarter of Web Sites Don’t Have Contact Information More than 20 percent of corporate Web sites don’t include contact information, according to the results of a "Best Practices in Corporate Communications" annual study on… Continued