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Say What?

May 1st, 2000 by

Heaven hath no rage like love to hatred turned, nor hell a fury like a journalist scorned. This week’s rant is devoted to giving email pitchmaster Jason Rich a lesson in cyberlove. Jason, we thought… Continued

I Dream Of…Darva?

May 1st, 2000 by

Who would broadcast journalists most like to interview? D S Simon Productions (212/736-2727) surveyed assignment editors and morning and midday show producers in more than 800 newsrooms following last February’s sweeps to find out. Survey… Continued

Corporate Annual Reports: Now More Readable, Credible and Fashionable

May 1st, 2000 by

It’s annual report season, and the new spring collection is out. Your report may have all the right information, but does it have style? Once regarded as dull, stodgy and hard for the average shareholder… Continued

Media Moves

May 1st, 2000 by

Bloomberg News Editor Chris Pummer leaves to join CBS MarketWatch. Contact Patrick Chu, West Coast bureau chief with further inquiries, at 415/912-2980…Maria Shao, assistant business editor, leaves the Boston Globe and will join the San… Continued

CaseStudy: Patients Get Last Word on Controversial Medical Research

April 27th, 2000 by

Campaign Overcomes Anti-Abortion Challenge to Preserve Federal Funding When the National Institutes of Health ruled that stem cell research could be legally funded last year to explore its potential for curing a long list of… Continued

N.J. Hospital Margins Hit 20-Year Low

April 27th, 2000 by

The New Jersey Hospital Association (NJHA) is sounding an alarm about the bleak financial outlook of the state’s hospitals – most ended 1998 in the red. This represents a pivotal springboard opportunity for hospitals there… Continued

Depression Tops Health Concerns of Gays and Lesbians

April 27th, 2000 by

Depression – not HIV – is the most pressing health concern for gay men and women, according to a GayHealth.com survey. The survey concludes that the depression experienced by gays is often attributable to the… Continued

Consumers Support Mandatory Reporting of Medical Errors

April 27th, 2000 by

While the healthcare industry is uncertain about how it should handle medication errors, the public is clear on what it favors – mandatory reporting with limited or no immunity for those committing the errors, according… Continued

Physicians Influence Web Site Credibility

April 27th, 2000 by

Consumers hold in high regard the recommendations hospitals and physicians give to health Web sites and use them as online seals of approval. The survey, by LaurusHealth.com, confirms that healthcare consumers are more apt to… Continued

Overhaul Your Internet Business Plan To Promote a Web-enabled Culture

April 27th, 2000 by

CHICAGO – While there is ample recognition that healthcare Web sites are often no more than electronic billboards, healthcare marketers are paralyzed by limited resources to take their organizations’ sites to the next more interactive… Continued