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This Just In…

May 8th, 2000 by

Where venture capitalists lead, PR often follows. And VC dollars are gushing. According to the National Venture Capital Association and Venture Economics, VC investments in entrepreneurial companies reached record levels in Q1 of this year… Continued

Crisis Alert

May 8th, 2000 by

It’s not yet a crisis for you, but the deadline is drawing near. You have until May 12 to get the early-bird discount to PR NEWS’ Advanced Crisis Management Seminar, June 19-20 in Washington, D.C.… Continued

Job Tracker

May 8th, 2000 by

New York-PR Leading global newswire has opening for PR Associate. Respons. incl. writing news releases, pitching the media, conducting media research, monitoring for pick-up & competitive information, writing bios & placing speakers. Must have 3-5… Continued

PR’s Reputation in New Economy Still Up for Grabs

May 8th, 2000 by

About.com recently sent out a press release proudly trumpeting the company’s third consecutive quarter of “narrowing losses.” It’s ironic to think that investors riding out the country’s greatest economic boom of all time might revel… Continued

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May 8th, 2000 by

Back-room deals for coverage and favors don’t happen in an enlightened media environment, right? Okay, maybe there are some questionable dealings between the press and the people it covers, but only at backwoods newspapers that… Continued

Divide and Conquer

May 8th, 2000 by

Operating under the assumption that it’s easiest to hit what you can see, Media Metrix and McKinsey have broken down Internet users into six categories: simplifiers (people who use the Net to make their lives… Continued

You Could Be a Winner! Online Contests Require Small Budgets, Pay Big Rewards

May 1st, 2000 by

A million dollars probably won’t get you on the morning talk shows, but a Web-based entry form and a twisted sense of humor might. When slipcover manufacturer Sure Fit, Inc. took its sixth annual “Ugly… Continued

JobTracker

May 1st, 2000 by

New York-PR Leading global newswire has opening for PR Associate. Respons. incl. writing news releases, pitching the media, conducting media research, monitoring for pick-up & competitive information, writing bios & placing speakers. Must have 3-5… Continued

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May 1st, 2000 by

Junior high is hell – and not just for prepubescent students. Case in point: an ill-conceived image makeover is backfiring for ZapMe! Corp., a digital curriculum and in-school marketing company. ZapMe! delivers educational content to… Continued

Want a Promotion? Be a Poster Child.

May 1st, 2000 by

Important news for brown-nosers everywhere: Newsweek reports that 37% of workers who tote a coffee mug bearing their company logo have been promoted within six months. Only 8% of employees who made more personal fashion… Continued