California continues to be the nation’s managed care leader, with 55% of the state’s population participating in an HMO plan, according to a survey by Medical Data International (MDI). It’s no wonder that HMO marketing… Continued
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Women Are Most Loyal To Preventive Services
May 11th, 2000 by PRNEWSHMOs looking to earn the loyalty of women will need to focus on providing more preventive services, according to a commercial health plan survey by Caredata.com. The survey found that when women lacked recommendations for… Continued
Federal Terrorism Drill Tests The Limits of Crisis Plans In Three Markets
May 11th, 2000 by PRNEWSHow would a disaster involving weapons of mass destruction affect your hospital crisis communications plan? Would you be able to manage the release of critical information while minimizing the panic caused by terrorist attacks? This… Continued
Media Moves
May 11th, 2000 by PRNEWSThe information in Media Moves is provided by the health research department of Press Access, which provides contact information for more than 1,000 journalists at more than 1,000 consumer and business publications. Arrivals Time Chris… Continued
Media Insight
May 11th, 2000 by PRNEWSHealth24News.com 1850 Centennial Park Drive, #400 Reston, VA 20191 Although there are tons of health news sites vying for the eyeballs of health information surfers, few of them offer 100% original content. This is what… Continued
Media Insight: Seventeen
May 8th, 2000 by PRNEWS850 Third Ave. New York, NY 10022 212/407-9733 http://www.seventeen.com Health magazines and Web sites don’t draw much teen interest, so you’ve got to take your health messages to their regular haunts. As long as you… Continued
Losing Out
May 8th, 2000 by PRNEWSBuilding relationships, getting personal with the media, understanding the technology and avoiding technical jargon are all helpful hints for high-tech PR practitioners. Here’s one more: Collect payment up front. When Cook Express became the first… Continued
Media Moves
May 8th, 2000 by PRNEWSPhiladelphia Inquirer Medical Health/Business Staff writer Josh Goldstein will cover the 2000 election until the end of the year. After that, he will resume covering business news. jgoldstein@phillynews.com…Chris Taylor, writer/reporter, becomes San Francisco bureau chief… Continued
Chat Attack: (Message) Board Games
May 8th, 2000 by PRNEWSSELL AT THE OPEN BEFORE THE BIG DROP flloydian_us LUCENT RELEASES EARNINGS WARNING! DAMN! hot_like_wasabe **********WARNING************* BIG GAP DOWN IN THE MORNING SELLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL flloydian_us If you’ve logged on to a financial chat room recently you’ve… Continued