Subscription Content

California Dominates HMO Enrollment Trends

May 11th, 2000 by

California continues to be the nation’s managed care leader, with 55% of the state’s population participating in an HMO plan, according to a survey by Medical Data International (MDI). It’s no wonder that HMO marketing… Continued

Women Are Most Loyal To Preventive Services

May 11th, 2000 by

HMOs looking to earn the loyalty of women will need to focus on providing more preventive services, according to a commercial health plan survey by Caredata.com. The survey found that when women lacked recommendations for… Continued

Federal Terrorism Drill Tests The Limits of Crisis Plans In Three Markets

May 11th, 2000 by

How would a disaster involving weapons of mass destruction affect your hospital crisis communications plan? Would you be able to manage the release of critical information while minimizing the panic caused by terrorist attacks? This… Continued

Media Moves

May 11th, 2000 by

The information in Media Moves is provided by the health research department of Press Access, which provides contact information for more than 1,000 journalists at more than 1,000 consumer and business publications. Arrivals Time Chris… Continued

Media Insight

May 11th, 2000 by

Health24News.com 1850 Centennial Park Drive, #400 Reston, VA 20191 Although there are tons of health news sites vying for the eyeballs of health information surfers, few of them offer 100% original content. This is what… Continued

Media Insight: Seventeen

May 8th, 2000 by

850 Third Ave. New York, NY 10022 212/407-9733 http://www.seventeen.com Health magazines and Web sites don’t draw much teen interest, so you’ve got to take your health messages to their regular haunts. As long as you… Continued

Losing Out

May 8th, 2000 by

Building relationships, getting personal with the media, understanding the technology and avoiding technical jargon are all helpful hints for high-tech PR practitioners. Here’s one more: Collect payment up front. When Cook Express became the first… Continued

Media Moves

May 8th, 2000 by

Philadelphia Inquirer Medical Health/Business Staff writer Josh Goldstein will cover the 2000 election until the end of the year. After that, he will resume covering business news. jgoldstein@phillynews.com…Chris Taylor, writer/reporter, becomes San Francisco bureau chief… Continued

Chat Attack: (Message) Board Games

May 8th, 2000 by

SELL AT THE OPEN BEFORE THE BIG DROP flloydian_us LUCENT RELEASES EARNINGS WARNING! DAMN! hot_like_wasabe **********WARNING************* BIG GAP DOWN IN THE MORNING SELLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL flloydian_us If you’ve logged on to a financial chat room recently you’ve… Continued

Resources

May 8th, 2000 by

Blasted *^$#!@% After a week of being blasted with enough emails, letters and phone calls to suffocate a small nation, we’re inclined not to write about the new Web service NewsBlaster.com (out of spite). But… Continued