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Patients are perhaps the most important stakeholder group in healthcare communications, but establishing relationships with them can be a touchy endeavor. Consumers protect their privacy fiercely, and the law, in most cases, prohibits corporations and… Continued

Healthcare communication is becoming medical and ethical mush. No matter which issue tops the headlines, the evening news or the talking heads circuit, there’s little question that medical matters will always be a dominant theme.… Continued

Only one in four Web businesses have a formal budget for site promotions, but those who do are most likely already profitable, according to a new study by ActivMedia Research. The study reports that Web… Continued

The number and value of cross-border mergers and acquisitions hit an all-time high for a six-month period in the first half of 2000, according to research gathered by KPMG LLP. There were 3,310 deals announced… Continued

As “e” business begins to segue into simply business, tech reporting has begun to converge with more mainstream business coverage. It’s focusing less on the mechanics of technology and more on how it has shaped… Continued

2000 Platinum PR Honarable Mention The Case Magnetic Poetry rose to become a staple of pop culture in the mid ’90s, but by 1999, sales of the tiny make-your-own-poetry word tiles had plateaued. Kohnstamm Communications… Continued

We didn’t exactly feel special when we received a recent fax from Jay North & Co., “Public Relations Extraordinaire” addressed to, “My favorite publication.” The release (which, incidentally, had nothing to do with PR) announced… Continued

eCompany Now http://www.ecompany.com 1 California, 29th Floor San Francisco, CA 94111 415/293-4800 eCompany Now and ecompany.com represent AOL/Time Inc.’s attempt to create an interdependent magazine and Web site. The “twins” are reaching for general business… Continued

Partrick Healy joins the Boston Globe as education writer, covering Massachusetts colleges and national trends in higher education. phealy@globe.com…Tessa Romita joins Business 2.0 as section editor contributing to the Numbers section. tromita@business2.com. 415/656- 8272…Anne Bothwell… Continued

The job of selling a merger to employees is one of the most challenging tests for a communicator. Un-selling it makes the first part look easy. In the wake of some spectacular M&A failures -… Continued