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News Flash. If you’re interested in reaching multimedia junkies through a new channel, watch for the launch of Streaming Media Magazine in December. The b-to-b Web site StreamingMedia.com plans to venture offline with a monthly… Continued

The promise of Internet efficiencies assisting investor relations shimmers on the horizon like a desert mirage – the image is based on reality, but it’s a lot further away than it seems. Many companies are… Continued

When the government and a private biotech firm recently announced that scientists had mapped out a working draft of the human DNA code, biotech was cast into a whole new league of elevated consumer recognition.… Continued

Cantor Concern: Manager, Brand and Customer Communications Cantor Executive Search Solutions is seeking a Manager, Brand and Customer Communications for a corporation located in Raleigh, NC. This position serves as chief strategist for the company… Continued

When the editors of PR NEWS grow up and switch to the PR side of the business, we want to have Joe Swaney’s job at Turner Broadcasting. Or rather, we just want to have his… Continued

Got a good database that charts the deadlines and contact preferences of health journalists? Jackie Loeb of Ogilvy PR Worldwide believes this is only the starting point for sound relationships with medical reporters. In addition… Continued

Not all PR pros are created equal in Texas, according to a study conducted by the Public Relations Foundation of Texas. Counselors in Dallas and Houston earn raw salaries that are 21% to 31% higher… Continued

Roughly 50 million Americans now log on to the Internet for health updates, with women outnumbering men among information seekers, according to the latest research by Consumer Health Sciences (CHS), a firm specializing in pharmaceutical… Continued

Patients are perhaps the most important stakeholder group in healthcare communications, but establishing relationships with them can be a touchy endeavor. Consumers protect their privacy fiercely, and the law, in most cases, prohibits corporations and… Continued

Healthcare communication is becoming medical and ethical mush. No matter which issue tops the headlines, the evening news or the talking heads circuit, there’s little question that medical matters will always be a dominant theme.… Continued