Subscription Content

PR Profile

August 21st, 2000 by

Ginger Hardage VP Public Relations and Corporate Communications Southwest Airlines Co. Dallas, Texas 214/792-4000 First Paying Job: Mowing cemeteries. Early PR Jobs: Worked in the marcom department of Life Insurance Co. of the Southwest during… Continued

Media Insight

August 21st, 2000 by

“Science Daily” Discovery Science Channel 7700 Wisconsin Ave. Bethesda, Md. 20814-3579 301/986-1999 http://www.discovery.com Recent breakthroughs such as the human genome project have whet the American public’s appetite for science news, and Discovery Science Channel is… Continued

I/R Strategy Helps Tech Company Rebound From Near-Death Experience

August 21st, 2000 by

The Case When Bob Palmisano left Bausch & Lomb in April 1997 to become CEO of Summit Technologies, Summit was in critical condition. Founded in 1985, the company was an early pioneer of laser vision… Continued

Say What?

August 21st, 2000 by

There is confidence, there is hyperbole and then there is fantasy. A headline on a press release caught our eye as an example hailing from the latter category: “DesignFreak, Inc. Launches New Media Web Site… Continued

Unions: Deadly Foes, Or Powerful Partners for Better Internal PR?

August 21st, 2000 by

As PR NEWS went to press this week, Verizon Communications was still plodding through bad press in the midst of its negotiations with more than 85,000 telephone operators, customer service agents and technicians who went… Continued

Media Moves

August 21st, 2000 by

Becky Bisbee leaves the Austin-American Statesman to join the Seattle Times. Kathy Warbelow replaces her as business editor. Fax: 512/445-3971…Jon Talton, former business editor at the Charlotte Observer, is now a columnist for the business… Continued

Editorial Calendar Alert

August 21st, 2000 by

Maximum storage. The Oct. 2 issue of Information Week will include a feature on desktop storage and ways to maximize it. IW bills itself as a guide for decision-makers who buy, build and manage technology.… Continued

Trends

August 21st, 2000 by

‘Dark horses’ more credible. A new study finds that Washington insiders identify “dark horses” as the most respected journalists covering politics and public affairs. Jim Lehrer, host of PBS’ “Newshour” beat out all the major… Continued

Hotline

August 21st, 2000 by

Public money. A new weekly financial news magazine is coming to public broadcasting. “That Money Show” is a 30-minute program to be taped each Friday evening after the close of U.S. financial markets, and aired… Continued

This Just In…

August 21st, 2000 by

Reuters Group PLC plans to cut about 1,700 jobs as part of a repositioning to become Internet-integrated, according to a story in The Independent (London). Reuters spokesman Peter Thomas contradicts the story, saying the company… Continued