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On the Record

October 16th, 2000 by

Deep Thoughts on Media Etiquette. Some email aficionados use their signature lines as platforms for profound quotes and witty vignettes. Robert McGarvey, a columnist for Entrepreneur and Home Office, uses his email sig to plug… Continued

New Features

October 16th, 2000 by

Lions, Tigers and Santas…Oh My. Get those glue guns fired up. The publishers of Better Homes and Gardens are scaring up a new online resource replete with decorating ideas, recipes, party themes, electronic greeting cards… Continued

This Just In…

October 16th, 2000 by

Golin/Harris International acquires independent shop The MWW Group of East Rutherford, N.J. Michael Kempner continues as president and CEO of MWW, and joins the board of G/HI. Joseph Fisher steps down as president/CEO, U.S., of… Continued

Marketing and PR Converge to Build Emotional Bonds with Customers

October 16th, 2000 by

Earlier this year, New York artist Paul Richard struck a deal with the Kmart in his neighborhood to display his art in the store’s café. At times, his work pokes fun at the discounter -… Continued

JobTracker Ad Placement

October 16th, 2000 by

To place a 100-word Job Tracker classified ad, contact Saun Sayamongkhun at 301/340-7788, x2502; fax: 301/340-3819; or email ssayamongkhun@phillips.com. Deadlines are Wednesdays at 5:00 p.m. Return to Top of Page Copyright © 2000 Phillips International,… Continued

JobTracker

October 16th, 2000 by

Public Relations Senior Account Manager 7-10 years experience. Healthcare background a plus. Agency experience preferred. A great Florida agency — Sun, Beach, Fun. Please fax responses to 904/359-0808, Attention: Tina Kicklighter. High-Tech PR Positions The… Continued

PRNEWS Briefs

October 16th, 2000 by

PR Creates Web Traffic, Survey Finds PR is considered more important than advertising in setting up a successful dotcom launch. Sixty-five percent of e-businesses believe there is a strong relationship between press coverage and site… Continued

Don’t Be a Victim: Take Preemptive Steps to Avoid Being Misquoted

October 16th, 2000 by

It’s the complaint I hear most often from clients: “That is definitely not what I told the reporter! I am always misquoted.” When I was a television reporter, I often heard the same misgivings when… Continued

Aging Stock Exchange Reinvents Itself as Entrepreneurial Contender

October 16th, 2000 by

The Case Dinosaurs can be resurrected, but they have to adapt. In 1998, the Toronto Stock Exchange (TSE) was viewed as a bureaucratic entity, powered more by the interests of its member-traded companies than by… Continued

The Wheel of Communications Fortune

October 16th, 2000 by

Ron McCall has a diagram he calls the”Wheel of Fortune” (below) on the structure of an executive communications program. Key executives are the hub, since they are most publicly responsible for effective communication. “Corporate strategy… Continued