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This Just In…

June 25th, 2001 by

Vocus, Inc., PR software producer in Lanham, Md., raises $5 million in venture capital to be used for acquisitions and to open offices in Chicago and the U.K. PR Newswire becomes the official newswire at… Continued

Larry Weber To PR Execs: You Oughta Be in Pictures

June 25th, 2001 by

BOSTON – In the next three to five years, the PR profession will undergo changes more radical than any the industry has experienced in all previous decades of its existence, according to Larry Weber, CEO… Continued

Job Tracker

June 25th, 2001 by

Seeking Financial Media Specialist Gavin Anderson & Company, a leading corporate communications and investor relations firm located in NYC is seeking an experienced financial media specialist. Applicants must have at least 5 years of relevant… Continued

Summer Reading

June 25th, 2001 by

The Public Affairs Council releases a new manual, “Winning at the Grassroots.” The manual covers campaign implementation from Internet advocacy, to local PR initiatives. For more information, call 202/872-1790 … The Foundation for Public Affairs… Continued

New York, New York

June 25th, 2001 by

Sourcemine, a Los Angeles-based provider of software for PR, advertising and marketing campaigns, moves east to compete in the lucrative PR software market. From a newly opened New York office, Sourcemine will continue to market… Continued

Test Tube PR

June 25th, 2001 by

Cybuy, a digital marketing solutions provider, is bringing new meaning to the “science” of public relations through its new service, Testing Lab, that allows marketers and public relations execs to test a variety of variables… Continued

Communicating Corporate Change Requires Strong Internal Campaign

June 25th, 2001 by

Imagine launching a major media relations campaign with no research, no messaging plan and no media list. That non-campaign would be unthinkable for most PR practitioners. But many corporate communicators approach their most important stakeholders… Continued

Jumpstart Your Campaign

June 25th, 2001 by

Gallagher Public Relations, Alameda, Calif., is introducing two new services designed for launch-phase companies. JumpstartPR, a short-term program, creates effective positioning messages in early stage start-ups. Established companies can also use the service for retooling… Continued

Who’s Editing Your Boilerplate?

June 25th, 2001 by

V-Fluence Interactive PR President Jay Byrne, formerly Monsanto’s executive director of government and public affairs, shared his online PR horror stories at the June 15 PR NEWS Strategic Online Communications Seminar. In one, Monsanto was… Continued

Video on Demand

June 25th, 2001 by

A panel discussion about online crisis management that followed Larry Weber’s keynote at the PR NEWS Strategic Online Communications Seminar underscored Weber’s predictions about video’s eventual eclipse of print media. Medialink Worldwide Chairman Larry Moskowitz… Continued