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Imagine launching a major media relations campaign with no research, no messaging plan and no media list. That non-campaign would be unthinkable for most PR practitioners. But many corporate communicators approach their most important stakeholders… Continued

Gallagher Public Relations, Alameda, Calif., is introducing two new services designed for launch-phase companies. JumpstartPR, a short-term program, creates effective positioning messages in early stage start-ups. Established companies can also use the service for retooling… Continued

V-Fluence Interactive PR President Jay Byrne, formerly Monsanto’s executive director of government and public affairs, shared his online PR horror stories at the June 15 PR NEWS Strategic Online Communications Seminar. In one, Monsanto was… Continued

A panel discussion about online crisis management that followed Larry Weber’s keynote at the PR NEWS Strategic Online Communications Seminar underscored Weber’s predictions about video’s eventual eclipse of print media. Medialink Worldwide Chairman Larry Moskowitz… Continued

In PR circles, nothing is more coveted than a CEO who “gets it.” And when it comes to media relations, Tom Tiller is down with the program. In 1999, former GE exec Tiller became CEO… Continued

NYTimes.com launches a redesigned business section at http://www.nytimes.com/business. The new section, featuring news and tools from MarketWatch.com, will provide enhanced financial news and information, as well as new stock research functions. New features include U.S.… Continued

Corporate Moves Bonnie Clark becomes VP Public Relations for QVC and will oversee media relations and corporate image enhancement for the electronic retailer. She previously worked with Tierney Communications in Philadelphia, where she was associate… Continued

Starting next year, a new outlet for PR pros representing luxury lifestyle clients will appear on cable. Scripps Network, parent company of cable networks HGTV, Food Network and DIY, will brave the weak ad economy… Continued

Will streaming media and video producers put corporate travel agents out of business? Maybe not in the short term, but online technology is continuing to improve and will have an increasing impact on the way… Continued

The Boston Globe ceases publication of the early edition of the Sunday Globe. (617/929-2000) … The Charlotte Observer reduces its regional news sections. The York and Gaston regional sections, which now run seven days a… Continued