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Communicators in the ever-morphing world of interactive games are learning to look above and beyond the next looming game title release and toward a long-range positioning of the game company itself. And, applicable to communicators… Continued

YoungPRPros.com, the online forum for early- to mid-career PR pros, recently added its 1,000th member, surpassing a long-held goal for the group. According to group founder and moderator Ian Lipner, an account executive at Washington,… Continued

Mark Malinowski, senior VP/director of the agency’s Ketchum Entertainment Marketing Division (KEM), takes on the newly created role of director of Entertainment Marketing for the entire Ketchum network and creative director for KEM. The new… Continued

The survey dissects what each affiliate likes and dislikes in terms of the kinds of stories they like to run. But among the 28 newsrooms polled, several standards did bubble up to the surface. For… Continued

A recent and comprehensive survey on VNR and B-roll usage throughout the nation’s newsrooms shows that newsrooms do not march in lockstep, despite the ongoing lurch toward broadcast giantism. The survey, conducted by New York-based… Continued

In 2001 conservative groups blasted clothing retailer Abercrombie & Fitch for distributing catalogs filled with “scantily clad” models. The next year, Asian-Americans accused the retailer of racism when A&F introduced a line of T-shirts depicting… Continued

In the song “Love Minus Zero/No Limit,” troubadour Bob Dylan sings: “She knows there’s no success like failure/And that failure’s no success at all.” The stanza could be the soundtrack for succession planning among communications… Continued

In addition to pushing product, a company’s Web site can help companies deal with errors, misinterpretations, and omissions in media stories. Jim Lukaszewski, president of the Lukaszewski Group, a management consultant firm specializing in corporate… Continued

PR professionals entering the field in the past several years have experienced both the feast of the dot-com boom and the famine of the subsequent bust. And while hundreds of PR folk have gone from… Continued

When Tenet HealthCare Corp. completed its acquisition in June 2002 of five hospitals in the St. Louis area, it planned on farming out its public relations to a local agency. It wasn’t for lack of… Continued