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Doing research via online surveys often is a critical part of a PR campaign. More than that, online surveys and forms are important vehicles for brands to learn about their customers. Getting people to return them, though, can be difficult, a survey about surveys shows.

We asked PRSA chief Anthony D’Angelo to provide his vision about what PR should be doing to boost its image as an ethical profession. This column is his response.

With brands and government finding their reputations on the wane, companies are turning to employee-advocates to augment their public relations. Executives from T-Mobile, Advanced Energy and Bloomberg discuss best practices.

Brand storytelling has changed from being about products to being about people, say our panel of storytelling pros. In addition, journalists are swamped and thinking about shareable content. The savvy PR pro can build a strong relationship with media by recognizing and reacting to this fact.

Last week we examined the top 10 U.S. B2C brands’ social activity in Q1 2018. Generating 2.1 billion consumer engagements across Facebook, Twitter and Instagram, B2C’s grew their consumer engagement 4%

What’s in a Name? Is it fair to call the fatal accident that occurred aboard Southwest Airlines flight 1380 last week a PR crisis? Was what happened at a Philadelphia Starbucks April 12 a PR crisis

GDPR has nothing to do with GDP, although some portion of gross domestic product may be needed to reach GDPR compliance. Seriously, a new study shows most firms are not ready for Europe’s GDPR regime, which comes into effect next month.

Trust, thy name is not Facebook. Go, ahead, Google it. But is Google a trusted source? Joking aside, Facebook is not the sole tech brand with a trust deficit. Put Google in that category, based on a new Gallup

As we say in This Week in PR , you could look at the Starbucks situation in several ways: for a brand with such a progressive stance on diversity and inclusion, it didn’t deserve to get blasted the way it

Our weekly roundup of news, trends and personnel moves in PR and marketing. This week’s stories include Mark Zuckerberg’s successful trip to DC, Marian Salzman’s moving to Switzerland and what PR firms fail to understand about inclusion and diversity.