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Journalists and consumers know the feeling well: each wants a personalized experience but usually they receive a generic email or marketing message. The issue may be more than poor communications practices. It could be a lack of technical knowledge on the part of PR pros and marketers, a new study argues.

While some holdouts still believe digital is a passing fad, the latest digital advertising figures would seem to put such arguments to rest. In addition, media consumption figures may surprise you. Print isn’t dead yet.

We take a look at food influencers and find that consumer engagement with their posts was down nearly 50% in the first quarter of 2018. Once again our data partner Shareablee provides the data exclusively to PR News.

Brands and organizations can rest on their laurels no longer. Even darlings of the media and Wall Street, such as Tesla, are prone to crises these days. Katie Paine looks at how Tesla and founder Elon Musk and the White House Correspondents’ Association handled recent crises.

Customers want personalized experiences, but brands, despite the plethora of technology available to them, are failing to provide them in a satisfactory way, a new survey from Accenture says. The key, it argues, is to guide consumers through experiences as opposed to dictating them.

Podcasts remain a niche marketing tool, though they can be an attractive element. Those who listen to them regularly often take in some 7 shows each week and tend to stick through the entire podcast. The demo is young and male, a marketer’s delight.

eMarketer makes its predictions for global media spending, estimating rises for media spending overall and digital spending. N America will continue to lead spending, although Asia-Pacific will eclipse it around 2020, eMarketer says.

We asked PRSA chief Anthony D’Angelo to provide his vision about what PR should be doing to boost its image as an ethical profession. This column is his response.

With brands and government finding their reputations on the wane, companies are turning to employee-advocates to augment their public relations. Executives from T-Mobile, Advanced Energy and Bloomberg discuss best practices.

Our weekly roundup of news, trends and personnel moves in PR and marketing. This week’s stories include tough lessons in transparency for Nike and the NY Times, Southwest gets hit with a lawsuit from a passenger on flight 1380 and nine new partners at rbb Communications.