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Organization: Shell Oil Company Agency: Burson-Marsteller; Penn, Schoen & Berland Timeframe: 2006 – 2007 When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became… Continued

By Mark Weiner A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that, while executives who fund PR programs desire measurement to gauge performance and ROI, they… Continued

Company: American Heart Association Agency: Cone Timeframe: 2007-ongoing In 2006, 65% of American adults were considered overweight or obese; physical inactivity was cited as a leading risk factor for heart disease and stroke–the number one… Continued

*Not All Is Green: According to a recent Yankelovich survey of more than 2,700 consumers regarding their environmental attitudes, only 34% of consumers feel much more concerned about environmental issues today than a year ago.… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When launching a PR initiative, consider what you can do in-house before partnering with external organizations. 2. When asked what their most… Continued

It’s no secret that the entire economy has officially collapsed, with the proposed $700 billion buyout–and, as a result, the future financial infrastructure–hanging in the balance. While a tumultuous economy is nothing new to business… Continued

The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications… Continued

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When measuring the success of media training for blogs, consider keyword pickup and tonality. 2. Coca-Cola is the top global brand for… Continued

We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food;… Continued