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Even for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or… Continued

In this first installment of “PR Advisers,” a biweekly feature in which PR News poses a question about a hot-button communications issue to a handful of experts, we ask the following: What is one must-have… Continued

Individuals seem to face each new change in their lives with considerable trepidation. The one constant seems always to be that we, as individuals, are ill prepared for and uncomfortable with change when it comes.… Continued

When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices: • Industry/Market Knowledge: Consider your market knowledge when formulating content… Continued

Internal Links: • Use Google Webmaster Tools, which gives reports on internal and external links/traffic. • Structure and label links within in your site’s navigation to improve SEO results. • If your site has the… Continued

Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when… Continued

Dell’s crowdsourcing platform Ideastorm was launched February 2007, less than two year’s after the infamous “Dell Hell” scenario that left the company’s reputation reeling. Created specifically to give customers a direct connection to the brand,… Continued

“Crowdsourcing” has become a standard neologism in modern business dialect. A combination of “outsourcing” and “crowd surfing,” the term means exactly what it implies: outsourcing a task that usually would be performed by an employee… Continued

Each year, the annual Edelman Trust Barometer takes the pulse of informed publics’ confidence in public and private institutions worldwide. In January 2009, the research revealed the lowest trust levels in its 10-year history—likely a… Continued

Company: Charter Communications Timeframe: Dec 2007-June 2009 When television became commercially available in the late 1930s, it completely revolutionized the way information was transmitted and consumed. From news to entertainment, its programming captured the attention… Continued