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It’s safe to say that, regardless of the industry in question, all organizations’ stakeholders are engaged in social media—at least to some degree. In fact, it’s the degree of stakeholders’ engagement that defines organizations’ communications… Continued

Identify gaps: • Analyze your strengths and weaknesses. • Which of your goals apply in different situations? • Which of your goals apply in different regions? Identify which goals you want to accomplish in a… Continued

Actions speak louder than words. The old adage is the basis for the “show, don’t tell” approach exalted by so many disciplines: writing, teaching, negotiating, communicating. But transcendentalist writer Ralph Waldo Emerson noted the danger… Continued

To confuse SEO with SEM would be easy—with only a slight difference in their respective acronyms, some people mistakenly use them interchangeably. (Throw in SMM and SMO—social media marketing and social media optimization—and all bets… Continued

Communications executives already know that online content optimization involves way more than choosing keywords and embedding hyperlinks. It is a nuanced process that ties together strategies from PR and marketing, and—when done effectively—it embodies true… Continued

1. What area(s) of client relations are top-of-mind for you? Securing new clients 32.0% Retaining clients 18.0% Providing strategic counsel 14.0% Demonstrating ROI 10.0% Billing/agency fees 8.0% Relationship-building with clients 8.0% Upselling clients 6.0% Expanding… Continued

A great deal of PR measurement focuses on describing media coverage, as though the most important metrics ever to exist were tone of coverage, prominence and reach. There are a lot of options for media… Continued

â–¶ Policing Social Media: Social media policies have had their fair share of the limelight lately, what with organizations like ESPN and the U.S. Marine Corps restricting or altogether banning the use of online platforms… Continued

Will + Perkins: This architecture firm refers to its environmental credo as its “vision,” which is echoed by company’s outspoken commitment to designing “ideas + buildings that honor the broader goals of society.” By intertwining… Continued

Even for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or… Continued