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Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality… Continued

1. Building trust rings the cash register. There is both quantitative and qualitative research that demonstrates that doing what’s right is good for business. Trust is a competitive advantage. Demonstrate that and you can elevate… Continued

Mad Men, the hit AMC series about a 1960s ad agency, evokes a workplace culture where outrageous sexism—behavior which even hinted at today would unleash a firestorm of litigation—is standard operating procedure. In contrasting then… Continued

â–¶ Twitter Tops List as Fortune 100’s Most-Used Social Media Platform: A study released in June 2009 by ÜBERCEO revealed that Fortune 100 CEOs were overwhelmingly absent in social media—a complete contrast to a new… Continued

With a library of more than 70 million videos, YouTube’s status as the leading video-sharing platform is indisputable. Companies of all shapes and sizes have turned to the platform to try their hands at “going… Continued

CEOs are the leaders of their corporations and the wardens of company reputation. Every day, they’re faced with making difficult decisions regarding the quality of their work in the face of pressures to maintain profit… Continued

• FriendFeed (www.friendfeed.com):www.friendfeed.com Founded by a handful of former Google employees in 2007; bonus features include stats and a function that lets users keep track of feeds of contacts who don’t already have a FriendFeed… Continued

In June 2009, social media connoisseur (and Edelman VP of Digital Insights) Steve Rubel made an announcement via his blog, micropersuasion: He would be abandoning the highly trafficked platform in favor of The Steve Rubel… Continued

It’s safe to say that, regardless of the industry in question, all organizations’ stakeholders are engaged in social media—at least to some degree. In fact, it’s the degree of stakeholders’ engagement that defines organizations’ communications… Continued

Identify gaps: • Analyze your strengths and weaknesses. • Which of your goals apply in different situations? • Which of your goals apply in different regions? Identify which goals you want to accomplish in a… Continued