Subscription Content

In this week’s installment of “PR Advisers,” PR News asked three industry experts one question: What do you foresee as being the next frontier of social media, and how do you think it will change… Continued

“How companies are benefitting from Web 2.0,” a report released by McKinsey in August 2009, adds to the body of evidence supporting Web 2.0 applications’ contributions to measurable business outcomes. The report, which surveyed nearly… Continued

Awareness • Corporate Web Site • Display and Print Ads • Viral Videos • PR • Product Placement Consideration • Widgets • Experiential Marketing • Direct Mail • PR • Product Microsites • Customer Reviews… Continued

Mad Men, the hit AMC series about a 1960s ad agency, evokes a workplace culture where outrageous sexism—behavior which even hinted at today would unleash a firestorm of litigation—is standard operating procedure. In contrasting then… Continued

â–¶ Twitter Tops List as Fortune 100’s Most-Used Social Media Platform: A study released in June 2009 by ÜBERCEO revealed that Fortune 100 CEOs were overwhelmingly absent in social media—a complete contrast to a new… Continued

With a library of more than 70 million videos, YouTube’s status as the leading video-sharing platform is indisputable. Companies of all shapes and sizes have turned to the platform to try their hands at “going… Continued

CEOs are the leaders of their corporations and the wardens of company reputation. Every day, they’re faced with making difficult decisions regarding the quality of their work in the face of pressures to maintain profit… Continued

• FriendFeed (www.friendfeed.com):www.friendfeed.com Founded by a handful of former Google employees in 2007; bonus features include stats and a function that lets users keep track of feeds of contacts who don’t already have a FriendFeed… Continued

In June 2009, social media connoisseur (and Edelman VP of Digital Insights) Steve Rubel made an announcement via his blog, micropersuasion: He would be abandoning the highly trafficked platform in favor of The Steve Rubel… Continued

Budgets have been slashed. Advertising is in a slump. Social media is on the rise, with a yet-to-be-defined return on the hype. Companies are struggling to make sense of the conventional landscape of the market… Continued