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Selling the idea of social media to senior executives is (hopefully) becoming easier now that it is firmly embedded in all facets of business communications. Having cleared that hurdle, though, communications executives now face another:… Continued

What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting… Continued

These are challenging times for communicators and their businesses. The economic crisis is putting pressure on budgets, yet CEOs are demanding more from their communications teams. They’ve got the jitters—and rightly so—about the impact of… Continued

1. Building trust rings the cash register. There is both quantitative and qualitative research that demonstrates that doing what’s right is good for business. Trust is a competitive advantage. Demonstrate that and you can elevate… Continued

Financial advisers, insurers, automobile companies, Major League Baseball, government officials, educational institutions—the list of tarnished icons and leaders goes on and on. Regardless of their size or type, their shame spills over on to every… Continued

In this week’s installment of “PR Advisers,” PR News asked three industry experts one question: What do you foresee as being the next frontier of social media, and how do you think it will change… Continued

“How companies are benefitting from Web 2.0,” a report released by McKinsey in August 2009, adds to the body of evidence supporting Web 2.0 applications’ contributions to measurable business outcomes. The report, which surveyed nearly… Continued

Awareness • Corporate Web Site • Display and Print Ads • Viral Videos • PR • Product Placement Consideration • Widgets • Experiential Marketing • Direct Mail • PR • Product Microsites • Customer Reviews… Continued

When seeking shared opportunities for communications, advertising and marketing on social media platforms, Troy Kelley, EVP and chief digital officer of Arnold Worldwide, suggests looking at: • Ad Content • Promotional Support • Relationship Marketing… Continued

The emergence of social media has created huge opportunities for public relations/communications and marketing—traditionally known for their adversarial relationship due to competition for budgets and preferential treatment from the C-suite—to forge collaborative partnerships, both as… Continued