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â–¶ Traditional News Outlets Not Dead Yet: According to the 2009 State of the First Amendment survey, conducted by the First Amendment Center, Americans still turn to traditional news sources for major news stories, despite… Continued

The once-bold lines between the well-established PR and advertising worlds are becoming grayer and grayer. With digital now sandwiched in the middle, we have a full-blown convergence on our hands. It has certainly been in… Continued

When training executives, every impression counts. See which of these 10 tips can help you tighten your in-person presentation. 1. Arrive early. No one should see you fuss with cables. No one should be able… Continued

1. Building trust rings the cash register. There is both quantitative and qualitative research that demonstrates that doing what’s right is good for business. Trust is a competitive advantage. Demonstrate that and you can elevate… Continued

Financial advisers, insurers, automobile companies, Major League Baseball, government officials, educational institutions—the list of tarnished icons and leaders goes on and on. Regardless of their size or type, their shame spills over on to every… Continued

In this week’s installment of “PR Advisers,” PR News asked three industry experts one question: What do you foresee as being the next frontier of social media, and how do you think it will change… Continued

“How companies are benefitting from Web 2.0,” a report released by McKinsey in August 2009, adds to the body of evidence supporting Web 2.0 applications’ contributions to measurable business outcomes. The report, which surveyed nearly… Continued

Awareness • Corporate Web Site • Display and Print Ads • Viral Videos • PR • Product Placement Consideration • Widgets • Experiential Marketing • Direct Mail • PR • Product Microsites • Customer Reviews… Continued

When seeking shared opportunities for communications, advertising and marketing on social media platforms, Troy Kelley, EVP and chief digital officer of Arnold Worldwide, suggests looking at: • Ad Content • Promotional Support • Relationship Marketing… Continued

The emergence of social media has created huge opportunities for public relations/communications and marketing—traditionally known for their adversarial relationship due to competition for budgets and preferential treatment from the C-suite—to forge collaborative partnerships, both as… Continued