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Integrating social media technologies into existing efforts can be an intimidating prospect for many companies. It may seem difficult and even dangerous for your corporate reputation and risky for your privacy and messaging control. However,… Continued

Imitation is the greatest form of flattery, as the adage goes. In the context of successful communications initiatives executed via Facebook, Virilion founder Shabbir Safdar cites the following companies and their specific Facebook applications as… Continued

Quantitative: • Popularity: Number of fans/members/attendees • Frequency: Comments/postings Qualitative: • Quality of comments/dialogue: Offensive language vs. meaningful content • Relevance: Is the topic of conversation relevant to your brand, product or issue? • Sentiment:… Continued

“Keep your friends close, but your enemies closer.” In the context of social media, a slight variation of this famous line from The Godfather: Part II is more apropos: Keep your friends close but, your… Continued

Whether they believe it or not, social media does apply to B2B marketers and communications executives. The online conversation has moved well beyond the retail, consumer products and technology space and into the hallowed halls… Continued

â–¶ Rising Corporate Confidence a Boon for Communications Departments: According to a report from the New York chapter of IABC and Trident Communications, corporate confidence is on the rise, and communications/marketing programs are benefiting accordingly.… Continued

Once again, the finalists in this year’s PR News PR People Awards set an even higher standard of excellence and innovation in the realm of communications, and they did so in the midst of a… Continued

In developing communication plans today, one specific question commonly arises: What emphasis should be given to social versus traditional media? The reality is that it is a matter of perspective, and that perspective seems to… Continued

â–¶ Traditional News Outlets Not Dead Yet: According to the 2009 State of the First Amendment survey, conducted by the First Amendment Center, Americans still turn to traditional news sources for major news stories, despite… Continued

The once-bold lines between the well-established PR and advertising worlds are becoming grayer and grayer. With digital now sandwiched in the middle, we have a full-blown convergence on our hands. It has certainly been in… Continued