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1. How does C-level management require you to measure and report on PR activities? Deliver key messages through targeted media 24.2% Raise awareness 20.8% Actual results vs. agreed-upon quantifiable objectives 16.8% Generate a high clip… Continued

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy… Continued

Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your… Continued

Tim Marklein, executive vice president of measurement and strategy at Weber Shandwick, points out that old metrics are being challenged as new metrics emerge. In light of this, a truly comprehensive program considers the spectrum… Continued

â–¶ Even Corporate Directors Think CEO Pay Packages Are Too Steep: A survey of 140 corporate directors, conducted by the USC Marshall School of Business, revealed that most corporate board members believe parts of CEO… Continued

Cas Purdy, PR consultant and owner of PURDYPR, shared an insightful social media tip with the online public relations community recently: “Don’t Twitter when you’re bitter.” “Sure, if customers, partners or media outlets have posted… Continued

PR measurement is an issue for both the big and the small. Many organizations can benefit from public relations and not all of them are huge corporations with massive budgets. Those with more modest budgets can gain a lot from the value and cost-efficiency of PR, but measurement is one area where small to midsize clients are not getting as much as they could out of their PR efforts.

No one seems to have a handle on when and how the downturn will begin to reverse itself, but one thing is certain: Social media will play a role in business and communications strategies no… Continued

Is the economy showing signs of a comeback? The news is flooded with mixed messages, with predictions of a turnaround date ranging from early 2010 to—gasp—as far off as 2017. Regardless of various soothsayers’ accuracy… Continued

Question: What is the one thing a customer wants to hear before purchasing a product or service? Answer: An honest opinion, which is why 40% of surveyed customers report being strongly inclined to purchase a… Continued