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Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines:

One needn’t look far to identify the crux of SEO—after all, it’s embedded into its very name. Search engines’ primary raison d’être is to account for all Web content and, in turn, provide results pertinent to specific search queries.

State of the Blogosphere: Technorati’s State of the Blogosphere 2009 report has hit the Web, offering insights into professional blogging activities, brands in the blogosphere, monetization and bloggers’ impact on national and global events. Among this year’s findings and insights:

Digital communications’ impact on meeting business objectives is more indisputable than ever, but that doesn’t mean executives have abandoned traditional media measures—quite the opposite. A recent survey of PR News and BurrellesLuce measuring goals in integrated marketing programs yielded interesting results.

1. Employees are blocked • Reach: No impact • Influence: No message 2. Employees have access but aren’t trained • Reach: Marginal impact • Influence: Accidentally on message 3. Trained spokespersons • Reach: Limited impact… Continued

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts.

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.

Yesterday’s second annual PR News Digital PR Summit at the Grand Hyatt in midtown Manhattan was a like a virtual smorgasbord for the digital palate in the sense that it had everything for everyone to… Continued

The PRSA Counselors Academy surveyed its membership last May to better understand the issues facing the leaders of PR firms across the U.S., Canada and Puerto Rico. Not surprisingly, three key issues rose to the… Continued

It’s that time of year again, when PR News shines a spotlight on the best nonprofit PR initiatives that top communications pros executed, and in the midst of a profoundly trying business climate, no less.… Continued