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One needn’t look far to identify the crux of SEO—after all, it’s embedded into its very name. Search engines’ primary raison d’être is to account for all Web content and, in turn, provide results pertinent to specific search queries.

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.

State of the Blogosphere: Technorati’s State of the Blogosphere 2009 report has hit the Web, offering insights into professional blogging activities, brands in the blogosphere, monetization and bloggers’ impact on national and global events. Among this year’s findings and insights:

Digital communications’ impact on meeting business objectives is more indisputable than ever, but that doesn’t mean executives have abandoned traditional media measures—quite the opposite. A recent survey of PR News and BurrellesLuce measuring goals in integrated marketing programs yielded interesting results.

1. Employees are blocked • Reach: No impact • Influence: No message 2. Employees have access but aren’t trained • Reach: Marginal impact • Influence: Accidentally on message 3. Trained spokespersons • Reach: Limited impact… Continued

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts.

Yesterday’s second annual PR News Digital PR Summit at the Grand Hyatt in midtown Manhattan was a like a virtual smorgasbord for the digital palate in the sense that it had everything for everyone to… Continued

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy… Continued

Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your… Continued

Tim Marklein, executive vice president of measurement and strategy at Weber Shandwick, points out that old metrics are being challenged as new metrics emerge. In light of this, a truly comprehensive program considers the spectrum… Continued