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As economic realities shutter publications and shrink newsrooms and resources, PR professionals have had to transform their outreach efforts to often overtaxed reporters.

The new media landscape, and how PR professionals cope with this media transformation, affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some of which have ceased to exist, while others are down to bare-bones resources.

This is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name.

According to a new report from BIA/Kelsey, the geo-targeted display (aka banner) ad market in the U.S. is expected to grow from $897 million in 2008 to $1.9 billion in 2013, representing a compound annual growth rate of 16%. The forecast also anticipates that the geo-targeted display market will grow from 10.2% of all display ads sold in 2008 to 15% by 2013.

Apple CEO Steve Jobs is the world’s greatest corporate storyteller. His techniques, sharpened over the years, can be used by PR professionals to pitch their clients or win new business. Here are seven rules Jobs… Continued

Traditional tactics mesh well with sales results, particularly in the case of Verizon and its TV offering, FiOS. Eric Rabe, the company’s senior VP of media relations, says his role in creating awareness of FiOS launches is really all about sales.

PR practitioners have long sought to prove their worth to the C-suite by generating return on investment. To this day, the primary way for PR pros to demonstrate ROI is through sales.

With the holidays upon us and companies intensely interacting with customers, responsive, positive customer service becomes tantamount to driving revenues and keeping consumers coming back. In the past, the role of PR in achieving optimal… Continued

â–¶ Social Media Habits: Euro RSCG’s study of more than 1,200 social media users offers insights on how communications pros are using a myriad of options available in social and online media today. According to… Continued

Have you read this article and feel you are doing most of the right things? Perhaps then you’re struggling with connecting social media to other disciplines within your company or organization. Jeff Beringer, SVP, Digital… Continued